AMA: Iterable Head of Product Marketing, Gray Hardell on Storytelling
June 10 @ 10:00AM PT
Register for AMA
We will email you Gray's answers
to these questions after the event in case you can't make it.
Can you share a time when your storytelling didn't work as intended and what you learned from it?
How do you measure the success of your storytelling efforts?
Which storytelling techniques have been the most effective in enabling sales and impacting win rates?
Can you share the final outputs from your storytelling efforts? (how many value props, how do they look like)
What are some practical frameworks that you use to consistently tell better stories?
What frameworks do you apply for storytelling?
What are your thoughts on things like code-switching and masking in marketing—fundamental, unethical, or somewhere in-between?
How do you blend story telling into sales pitches, where prospects are looking to compare a product/solution?
How do you ensure you keep an authentic voice that really connects with customers?
What tools do you use in your product storytelling stack?
For example, how do you generate videos, demos, visuals?