AMA: Jobber Senior Director, Product Marketing, Kevin Zentmeyer on Storytelling

When features are nearly identical, I focus on the company instead of the product. Brand, customer experience, and employees who interact with customers become the real d...

Executives switch contexts constantly, and it’s easy to forget how much mental gear-shifting that takes. Storytelling helps in two important ways: it earns their attentio...

Specificity! AI is vague and general. At this point, AI is great for producing generic, mild product marketing content that won't look off-base and also won't resonate we...

Storytelling isn’t just a persuasion tool; it’s how we can keep product marketing grounded in the reality of what customers actually experience. My process blends anecdot...