Communities

Product MarketingProduct ManagementDemand GenerationRevenue OperationsCustomer SuccessSales

AMA: KiwiQ.AI Head of Marketing, Raina Srivastava on Go-To-Market Strategy

June 18 @ 10:00AM PT

View AMA Answers

Ask me anything

AMA Page

👋 Raina Srivastava

💼 VGS, Sr Director Marketing - lead the Product, Content, and Partner Marketing functions. Industry focus: Technology, FinTech, Financial Services, eCommerce

👀 What topics are top of mind right now: Whether at Enterprises or Startups, I have built from the ground up many times - my current fascination is how I can jump-start this with AI, and I am writing and speaking and learning as much as possible!

🤝 Topics that you can help others with: Across the Product Marketer's journey - since I have been the first hire and built a team multiple times, I can help across customer research and insights, messaging and positioning, inbound and outbound GTM with sales enablement, CABs/NPS for ongoing lifecycle and customer marketing.

🍦 Favorite ice cream flavor: The darkest chocolate I can find :-)

We're looking to expand our B2B SaaS product in new markets (UK)? How should I go to market? What bases should I cover?

We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)? I'm looking at the following; 1. Sales outreach (both teams). 2. Listing websites. 3. Press release. 4. Social media marketing.

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

Whether at Fortune 500s, fintech unicorns, or high-growth startups, my experience has been that going to market in a new region isn’t about speed, but planning and execut...

429 Views

1 request

How is AI changing Go to Market strategy and implementation? What are the opportunities vs risks here?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

AI is transforming my GTM to be 80% strategy, 20 % execution - when it used to be the opposite. For GTM leaders at large companies like Adobe, Salesforce, Canva, and Ope...

457 Views

1 request

What is your personal process for GTM readiness?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

My GTM readiness system has three goals: move faster, differentiate clearly, and target smarter.For GTM leaders at OpenAI, Salesforce, HubSpot, Adobe, LinkedIn, or anyone...

514 Views

1 request

What would be the GTM strategy you use for consumer marketing?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

With every company pitching AI, consumer marketing today relies even more on the basics: trust, emotion, and immediate utility.At KiwiQ.AI, we’re testing a LinkedIn-focus...

509 Views

1 request

How if at all is your team or company embracing Gen AI?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

As a lean team building intelligent GTM assistants, we don’t just use AI - it is critical to us to research faster, decide smarter, and ship faster. For us, Gen AI isn't...

436 Views

1 request

How do you keep up with competition and how do you bring insights into your strategy?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

I’m in the process of building my own custom GPT for competitive content analysis, and starting to plan for agentic discoverability.The goal? Spot shifts in messaging, po...

903 Views

1 request

What do you think are the most important pillars for B2B Enterprise product GTM strategy?

While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?

Raina Srivastava•

KiwiQ.AI Head of Marketing & GTM • 10mo

In an AI-first world, B2B enterprise buyers still expect polish, but also want speed, future-proof positioning, and a compelling strategic narrative. With lower entry ba...

447 Views

1 request