AMA: KiwiQ.AI Head of Marketing, Raina Srivastava on Go-To-Market Strategy

With every company pitching AI, consumer marketing today relies even more on the basics: trust, emotion, and immediate utility. At KiwiQ.AI, we’re testing a LinkedIn-focused product built for individuals—founders, creators, and individual brand builders like you and me - who want to build their authority, efficiently and productively, with an always-on thought partner. Here are a few of my learnings about consumer GTM in 2025: 1. Anchor in EmotionFor consumer product GTM, with many users' AI-ind ...Read More

My GTM readiness system has three goals: move faster, differentiate clearly, and target smarter.For GTM leaders at OpenAI, Salesforce, HubSpot, Adobe, LinkedIn, or anyone building in fast-moving markets, this model has changed how I work. The shift? Seeing GTM as an iterative living system, not a one-and-done checklist. AI has helped me reverse my GTM focus: 80% on strategy, 20% on execution. It used to be the opposite. That space supports me to experiment with campaigns, GTM motions, and messag ...Read More

As a lean team building intelligent GTM assistants, we don’t just use AI - it is critical to us to research faster, decide smarter, and ship faster. For us, Gen AI isn't a feature layer. It's at the core of both the product and the operating model. Here’s some of the AI-first thinking and workflows we have implemented: 1. Product = AI from Day 1After starting with customizable content and intelligent analytics, we are expanding our platform to be LLM-native, based on the change in search moving ...Read More

In an AI-first world, B2B enterprise buyers still expect polish, but also want speed, future-proof positioning, and a compelling strategic narrative. With lower entry barriers and enterprise-first on everyone's radar, the GTM strategy needs to continually evolve to stay competitive. At KiwiQ.AI, we’re building a B2B GenAI product in an evolving space. From building an airplane in mid-air, we now even need to change specs mid-air. These are the 4 pillars I currently rely on for insight velocity, ...Read More

I’m in the process of building my own custom GPT for competitive content analysis, and starting to plan for agentic discoverability.The goal? Spot shifts in messaging, positioning, and product narrative - across both traditional websites and AI-surfaced content (LLMs, summaries, chatbot responses). I have used Google Alerts in the past. However, in AI, when the product and roadmap are in motion, the competitive landscape is too. That’s what makes GTM here uniquely fluid. Right now, I track compe ...Read More

Whether at Fortune 500s, fintech unicorns, or high-growth startups, my experience has been that going to market in a new region isn’t about speed, but planning and executing. Most companies, B2B SaaS or otherwise, copy and paste messaging from their home market, launch too broadly, and skip thorough customer research. I’ve seen this happen repeatedly in U.S. entry efforts, and the same risks apply to Europe, APAC, LATAM, or any new expansion. Here’s the 4-part GTM framework I have built, which I ...Read More

AI is transforming my GTM to be 80% strategy, 20 % execution - when it used to be the opposite. For GTM leaders at large companies like Adobe, Salesforce, Canva, and OpenAI, or smaller orgs: our marketing future is to think better and differently, with AI as an always-on partner. At KiwiQ.AI, we are a Gen AI startup building AI Assistants for GTM leaders. We need three things to create the product, GTM, and positioning in a rapidly changing, competitive market: Customer-backed strategy Agility i ...Read More