Profile
Raina Srivastava

Raina Srivastava

Head of Marketing & GTM, KiwiQ.AI
👋 Raina Srivastava

💼 VGS, Sr Director Marketing - lead the Product, Content, and Partner Marketing functions. Industry focus: Technology, FinTech, Financial Services, eCommerce

👀 What topics are top of mind right now: Whether at Enterprises or Startups, I have built from the ground up many times - my current fascination is how I can jump-start this with AI, and I am writing and speaking and learning as much as possible!

🤝 Topics that you can help others with: Across the Product Marketer's journey - since I have been the first hire and built a team multiple times, I can help across customer research and insights, messaging and positioning, inbound and outbound GTM with sales enablement, CABs/NPS for ongoing lifecycle and customer marketing.

🍦 Favorite ice cream flavor: The darkest chocolate I can find :-)

Content

Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
Most significant product launches are time-bound. Key factors can vary from: The typical match with a product's Beta or GA launch Size and impact of the launch: priorit...
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958 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM10mo
I’m in the process of building my own custom GPT for competitive content analysis, and starting to plan for agentic discoverability.The goal? Spot shifts in messaging, po...
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903 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
Enterprise organizations tend to be more distributed than startups, with much larger teams and more defined areas of responsibilities. It's critical to both understand sc...
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667 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
I would focus on research and revenue, which can be highly interrelated. Consider a situation where one or more large strategic customers have indicated a preference for...
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621 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM10mo
My GTM readiness system has three goals: move faster, differentiate clearly, and target smarter.For GTM leaders at OpenAI, Salesforce, HubSpot, Adobe, LinkedIn, or anyone...
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514 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM10mo
With every company pitching AI, consumer marketing today relies even more on the basics: trust, emotion, and immediate utility.At KiwiQ.AI, we’re testing a LinkedIn-focus...
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509 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
As a Product Marketer, Product and Sales are my key partners. I ensure we continually strengthen our partnership with: Weekly check-ins Adding them in the feedback loop...
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489 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
If the Product team has typically worked in silos, is more established, or if there are other barriers like language or geography, establishing a relationship becomes mor...
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489 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
Leveraging competitive intelligence deeply enhances your credibility in Product Roadmap conversations. However, competitors and the operating environment could also evol...
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487 Views
Raina Srivastava
KiwiQ.AI Head of Marketing & GTM1y
This is a critical topic and can distinguish between your organization being comparative and innovative. However, there are a few important caveats for both: If custome...
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473 Views
Credentials & Highlights
Head of Marketing & GTM at KiwiQ.AI
Lives In United States
Knows About AI and Product Marketing, Brand Strategy, Consumer Product Marketing, Go-To-Market St...more