AMA: Klaviyo Sr. Director Product Marketing, Nelson Haung on Product Marketing Career Path

I would say it’s a confluence of 3 things that come to mind.Being at the right company at the right time — I joined Salesforce in 2013 as it was really starting to scale ...

I’ve had the fortune of working for and with some amazing leaders who have really shaped my career and impacted my trajectory. This includes the current CMO of Klaviyo, w...

I’ve seen marketing writers be successful in transitioning to PMM because there’s a lot of shared skill sets across the two roles. The important thing is highlighting wha...

I don’t think PMMs need to necessarily be “experts”, but I do think we need to have a foundational understanding of campaigns and other demand gen tactics. Fundamental to...

I would say “curiosity”. When you’re early in your career, it’s all about learning as much and as fast as possible. There are foundational areas where a junior PMM needs ...

First, direct management of people is just one aspect of “management”, but really I would think more about “leadership”, which isn’t just about managing people.For the pe...