Content
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
I’ve seen marketing writers be successful in transitioning to PMM because there’s a lot of shared skill sets across the two roles. The important thing is highlighting wha...
11146 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
I don’t think PMMs need to necessarily be “experts”, but I do think we need to have a foundational understanding of campaigns and other demand gen tactics. Fundamental to...
1075 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 2y
I'll preface this w/ saying my own POV of PMM is very much GTM-oriented. And so in developing the O's for my team, everything should track back to pipe & revenue. It'...
652 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
I would say “curiosity”. When you’re early in your career, it’s all about learning as much and as fast as possible. There are foundational areas where a junior PMM needs ...
435 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
I would say it’s a confluence of 3 things that come to mind.Being at the right company at the right time — I joined Salesforce in 2013 as it was really starting to scale ...
425 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
I’ve had the fortune of working for and with some amazing leaders who have really shaped my career and impacted my trajectory. This includes the current CMO of Klaviyo, w...
424 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 3mo
First, direct management of people is just one aspect of “management”, but really I would think more about “leadership”, which isn’t just about managing people.For the pe...
417 Views
Credentials & Highlights
Sr. Director Product Marketing at Klaviyo
Formerly Salesforce, Freshworks, and a few early stage startups
Product Marketing AMA Contributor
Lives In The Bay Area
Knows About Competitive Positioning, Analyst Relationships, Messaging Strategy, Message Testing, ...more