Profile
Nelson Haung

Nelson Haung

Sr. Director Product Marketing, Klaviyo

Content

Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
I’ve seen marketing writers be successful in transitioning to PMM because there’s a lot of shared skill sets across the two roles. The important thing is highlighting wha...
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11638 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
I don’t think PMMs need to necessarily be “experts”, but I do think we need to have a foundational understanding of campaigns and other demand gen tactics. Fundamental to...
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1106 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups2y
I'll preface this w/ saying my own POV of PMM is very much GTM-oriented. And so in developing the O's for my team, everything should track back to pipe & revenue. It'...
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655 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
I would say “curiosity”. When you’re early in your career, it’s all about learning as much and as fast as possible. There are foundational areas where a junior PMM needs ...
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440 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
I would say it’s a confluence of 3 things that come to mind.Being at the right company at the right time — I joined Salesforce in 2013 as it was really starting to scale ...
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427 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
I’ve had the fortune of working for and with some amazing leaders who have really shaped my career and impacted my trajectory. This includes the current CMO of Klaviyo, w...
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424 Views
Nelson Haung
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups4mo
First, direct management of people is just one aspect of “management”, but really I would think more about “leadership”, which isn’t just about managing people.For the pe...
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418 Views
Credentials & Highlights
Sr. Director Product Marketing at Klaviyo
Formerly Salesforce, Freshworks, and a few early stage startups
Product Marketing AMA Contributor
Lives In The Bay Area
Knows About Competitive Positioning, Analyst Relationships, Messaging Strategy, Message Testing, ...more
Work At Klaviyo
Product Marketing Lead - Launches
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Senior Product Marketing Manager - Verticals
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Lead Product Marketing Manager - Enterprise
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Director, Product Marketing
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