AMA: Knowde Head of Product Marketing, Orinna Barton on Establishing Product Marketing
March 11 @ 10:00AM PT
View AMA Answers
Freshpaint Head of Product Marketing • 1y
I like operating under a “full-stack” product marketing model, where PMMs work across the entire product lifecycle. In this approach, product marketing is involved from t...
12584 Views
1 request
Freshpaint Head of Product Marketing • 1y
This will depend on whether you’re joining other PMMs currently at the company or building the function for the first time from the ground up — I’ll assume the latter. Wh...
7614 Views
1 request
Freshpaint Head of Product Marketing • 1y
It’s important to prove out the value of product marketing in the organization, and also your value as the product marketing leader, before you even think about hiring. T...
7311 Views
1 request
Freshpaint Head of Product Marketing • 1y
Because product marketing’s work is so cross-functional in nature, many PMM goals will be co-owned with other teams. And to some degree, my answer would depend on the com...
7920 Views
2 requests
How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
Freshpaint Head of Product Marketing • 1y
This can be challenging at first, but it’s absolutely essential to start doing not just for your own career growth, but for your team’s growth as well. Try to delegate a ...
2275 Views
1 request