Orinna Barton

I like operating under a “full-stack” product marketing model, where PMMs work across the entire product lifecycle. In this approach, product marketing is involved from t...

Because product marketing’s work is so cross-functional in nature, many PMM goals will be co-owned with other teams. And to some degree, my answer would depend on the com...

This will depend on whether you’re joining other PMMs currently at the company or building the function for the first time from the ground up — I’ll assume the latter. Wh...

It’s important to prove out the value of product marketing in the organization, and also your value as the product marketing leader, before you even think about hiring. T...

This can be challenging at first, but it’s absolutely essential to start doing not just for your own career growth, but for your team’s growth as well. Try to delegate a ...