AMA: Koala Head of Marketing, Lauren Craigie on Stakeholder Management

Lots of stakeholders you need to interact with will have different perceptions of what product marketing is, and how you specifically can help. I think the most important...

Ha I actually wrote a whole document about this at one company—about our async collaboration process. I will actually write on documents what kind of feedback I'm happy t...

I lean on research a lot as a quick win, actually. It aligns best with the foundational "unseen" role of PMM, and bringing things to the table that every function can con...

Great question, because timelines will ALWAYS slip. I think some of the most important things to remember are:Get alignment on the goals. If you're launching something th...

Very. I work with my executives to identify when we think it's reasonable to launch (whatever it is—a product, content, a new positioning narrative, etc), and when that d...

This kind of behavior is actually a gift. If my sellers have picked up on something that they think makes a meaningful difference in their sales cycle time, I want to kno...

CEOAny co-foundersIf in SLG: Sales exec. If in PLG: Product execMarketing execIf in SLG: Sales enablement person if they exist. If in PLG: Person in charge of acqusition/...

I don't think I've ever really struggled with this, but maybe because I bias towards async collaboration.Don't hold meetings when key stakeholders can't attend. If you ne...

I don't really love this question because I don't really think PMMs influence. They make value incredibly obvious—for buyers, and stakeholders. I think educate or even al...