AMA: LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy

If I had minimal resources and needed to focus on basically one thing as a startup PMM, it would be to conduct a needs-based analysis of my prospective customers' "jobs t...

It's always difficult to manage and prioritize your time as a PMM with the R&D org wanting to launch so many things! In the LinkedIn Ads business, we have a PMM team ...

This is an excellent question! Tbh, we are still experimenting with using AI as a tool to streamline and power our GTMs, and we probably don't have all the answers. So fa...

It sounds like by “GTM readiness” the questioner might mean “marketing launch readiness”, so I’ll answer within that framing. I touch on this in another answer, but brie...

If by "building blocks" we mean the main stages or elements of a successful GTM, here are some of the most important I like to think about. (I should note that I am a B2B...

Regarding GTM tiering... We have three tiers for our GTMs. Tier 1 is generally reserved for the products that have the most commercial/revenue upside and/or the greate...

Persuading PM to fund a specific product idea requires triangulating across a few types of data: Customer feedback: How many customers have requested this feature or ca...

PMM normally owns the overarching messaging and positioning. We crystallize the core positioning for each product in a single doc that...Frames our overarching value prop...