Andrew Kaplan

Convincing your PM partners to accept and fund your product or feature ideas is certainly never easy. The best approach will vary from one company to the next. That said,...

If I had minimal resources and needed to focus on basically one thing as a startup PMM, it would be to conduct a needs-based analysis of my prospective customers' "jobs t...

It's always difficult to manage and prioritize your time as a PMM with the R&D org wanting to launch so many things! In the LinkedIn Ads business, we have a PMM team ...

A good PM will look to PMM for their deep knowledge and expertise about the customer and the market. In my experience, the best way to improve relationships with PM is to...

What our PM’s expect from PMM is to represent the voice of the customer. This might take the form of articulating customer sentiment about a new-product idea, feedback ab...

One of my single most important learnings is that as a PMM you need to know when and how PM makes funding decisions. For example, at LinkedIn, our Product team does semi-...

This is an excellent question! Tbh, we are still experimenting with using AI as a tool to streamline and power our GTMs, and we probably don't have all the answers. So fa...

It sounds like by “GTM readiness” the questioner might mean “marketing launch readiness”, so I’ll answer within that framing. I touch on this in another answer, but brie...

At LinkedIn, PMM leads regular Customer Advisory Boards of about 10-15 customers. Each meeting of the CAB is designed to gather feedback across our key segments. We usual...

I love this question!Let me start with a mistake some Product and PMM teams make when it comes to betas of new products: They assume the beta is where customers tell you ...