AMA: LinkedIn Director of Product Marketing, Andrew Kaplan on Influencing the Product Roadmap
July 18 @ 10:00AM PT
View AMA Answers
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
LinkedIn Director of Product Marketing • 1y
Convincing your PM partners to accept and fund your product or feature ideas is certainly never easy. The best approach will vary from one company to the next. That said,...
10606 Views
2 requests
What are best ways to develop a great working relationship with product management counterparts?
Weekly status, shared google docs, etc
LinkedIn Director of Product Marketing • 1y
A good PM will look to PMM for their deep knowledge and expertise about the customer and the market. In my experience, the best way to improve relationships with PM is to...
5013 Views
2 requests
LinkedIn Director of Product Marketing • 1y
At LinkedIn, PMM leads regular Customer Advisory Boards of about 10-15 customers. Each meeting of the CAB is designed to gather feedback across our key segments. We usual...
3410 Views
4 requests
LinkedIn Director of Product Marketing • 1y
One of my single most important learnings is that as a PMM you need to know when and how PM makes funding decisions. For example, at LinkedIn, our Product team does semi-...
4714 Views
2 requests
LinkedIn Director of Product Marketing • 1y
What our PM’s expect from PMM is to represent the voice of the customer. This might take the form of articulating customer sentiment about a new-product idea, feedback ab...
4662 Views
2 requests
LinkedIn Director of Product Marketing • 1y
I love this question!Let me start with a mistake some Product and PMM teams make when it comes to betas of new products: They assume the beta is where customers tell you ...
2609 Views
1 request