Vikas Bhagat

AMA: Loveable Head of Product Marketing, Vikas Bhagat on AI and Product Marketing

September 16 @ 9:00AM PT
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How are you leveraging AI as a product marketer for your competitive intelligence program?
Interested to know how folks have built out an operational strategy for the collection, analysis, and distribution of competitive intelligence using AI (custom GPTs or LLMs)
Vikas Bhagat
Lovable Head of Product Marketing7mo
Great question and one of the best use cases I've seen for AI within PMM. Always-on signal capture → exec summaries. We monitor competitor sites, pricing, release not...
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11271 Views
2 requests
Vikas Bhagat
Lovable Head of Product Marketing7mo
Yes - AI is a force-multiplier for team productivity. Our conversations are really around how to remove busywork so PMMs can focus on insight, narrative, and launches. H...
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3434 Views
2 requests
Vikas Bhagat
Lovable Head of Product Marketing7mo
As core owners of messaging and positioning, PMMs have a tough job keeping the guardrails on for broader product, corporate and brand positioning. With AI, other teams no...
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6283 Views
2 requests
Vikas Bhagat
Lovable Head of Product Marketing7mo
I think the key approach when messaging AI tech is really focusing on the root problem you are solving for your customers. Yes, the technology matters and you need to be ...
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2593 Views
1 request