Vikas Bhagat

Great question and one of the best use cases I've seen for AI within PMM. Always-on signal capture → exec summaries. We monitor competitor sites, pricing, release not...

I use a pretty simple framework for messaging - namely, the messaging house. I typically focus on the following sections of the house (top to bottom): Brand prop, product...

As core owners of messaging and positioning, PMMs have a tough job keeping the guardrails on for broader product, corporate and brand positioning. With AI, other teams no...

Yes - AI is a force-multiplier for team productivity. Our conversations are really around how to remove busywork so PMMs can focus on insight, narrative, and launches. H...

It really depends on the current understanding of that competitive positioning within my sales team. I usually work with Sales Enablement or frontline Sales Managers to c...

I think the key approach when messaging AI tech is really focusing on the root problem you are solving for your customers. Yes, the technology matters and you need to be ...

This is a fantastic question! In my experience, for competitive research/marketing, it is critical to spend time with your customers and frontline sales teams. In my prev...

Great question and one that really hits home for me since I used to do competitive intel while sitting in the sales organization at Medallia. The best approach I've seen ...

Great question! I think it all starts with how you approach the conversation with that internal group. Building out a "walking deck" that explains my goals, intentions an...

There are a number of ways to approach customer research pre-launch. At Webflow, we spend a lot of time with our community members to better understand their needs and wa...