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Sherry Wu

AMA: MaintainX Director, Product Marketing, Sherry Wu on Influencing the C-Suite

January 11 @ 11:00AM PT
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👋 Sherry Wu

👋 Hi, I’m Sherry, based in Seattle, WA

💼 Currently Senior Director, Platform PMM at Gong

👀 I love PMM because we are the ultimate GTM polymaths

🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!

🍦 Favorite ice cream flavor: anything with a coffee or tea base.

Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!
Sherry Wu
Sherry Wu•
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Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 t...
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1533 Views
2 requests
How do you influence the c-suite to get more resources?
Sherry Wu
Sherry Wu•
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Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
See my other answer on frameworks for building intluence with stakeholders. Influencing the c-suite to get resources is about influencing the c-suite, which is really abo...
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699 Views
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How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
Sherry Wu
Sherry Wu•
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Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
Oftentimes, disagreements are simply differences of opinion, which exist because there is a lack of data. In this case, PMMs are great neutral third-parties who are well...
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821 Views
3 requests
What do your interactions with the C-Suite look like on a regular basis?
Sherry Wu
Sherry Wu•
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Gong Senior Director, Product Marketing | Formerly MaintainX, Samsara, Comfy, Cisco • 3y
There are 3 main ways I interact with the C-suite: Regular leadership meetings where we discuss product roadmap and GTM Project-specific interactions Regular 1:1s (this ...
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1641 Views
3 requests