Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
Sherry Wu

AMA: MaintainX Director, Product Marketing, Sherry Wu on Influencing the C-Suite

January 11 @ 11:00AM PST
View AMA Answers
MaintainX Director, Product Marketing, Sherry Wu on Influencing the C-Suite
Top Questions
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • January 11
Oftentimes, disagreements are simply differences of opinion, which exist because there is a lack of data. In this case, PMMs are great neutral third-parties who are well-positioned to close that data gap. Listen carefully to what the execs are saying, and understand the WHY behind their disagr......Read More
547 Views
3 requests
How do you influence the c-suite to get more resources?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • January 11
See my other answer on frameworks for building intluence with stakeholders. Influencing the c-suite to get resources is about influencing the c-suite, which is really about influence, period.  Think of any stakeholder as a customer you'd like to market to. Y 1. What does your stakeholder car......Read More
529 Views
2 requests
Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • January 11
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: 1. What does your stakeholder care about from a business perspective? 2. What information do they need, and where do ......Read More
940 Views
2 requests
What do your interactions with the C-Suite look like on a regular basis?
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing • January 11
There are 3 main ways I interact with the C-suite: * Regular leadership meetings where we discuss product roadmap and GTM * Project-specific interactions * Regular 1:1s (this will depend on the size of your company) During regular leadership meetings, execs discuss high-priority company init......Read More
875 Views
3 requests