AMA: MaintainX Former Director, Product Marketing, Sherry Wu on Product Launches
July 19 @ 9:00AM PT
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👋 Sherry Wu
👋 Hi, I’m Sherry, based in Seattle, WA
💼 Currently Senior Director, Platform PMM at Gong
👀 I love PMM because we are the ultimate GTM polymaths
🤝 PMM also = enablement at scale, which is why I’m glad Sharebird exists!
🍦 Favorite ice cream flavor: anything with a coffee or tea base.
I love this question. As PMMs, deciding WHETHER to launch a product in the first place is just as important as an actual launch. When planning a launch, it's important to...
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See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes. When you launch features ...
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How does a product launch differ depending on the size of the company?
How does a lean small startup launch look different than a product launch at a larger company
I've worked at Series B startups all the way up to F500 companies. The theory behind product launches is the same - you want to align your launch to business goals. But,...
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There are two categories of KPIs - business KPIs and launch performance KPIs. For both types, the KPIs you choose to track depend on the goals of your product launch. L...
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In my experience, this is one of the toughest things as a PMM. You always see the potential upside for making an announcement, and you can spin a story out of anything / ...
15860 Views
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