AMA: Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Product Launches

To build a product marketing team or strategy for a company that doesn't understand the function, can be challenging, especially if this is the first time you are taking ...

I won’t say there is an ideal way to split responsibilities, it will depends on a number of variables related to the current situation of your company (size of the compan...

I can’t recall any specific question but I can share some musts that I look for when asking people to share an experience with a product marketing strategy.The interviewe...

As the first PMM in any company you have a critical role, particularly because you will be under a lot of pressure to report growth from your area. There are 3 thing I wo...

Any effort that requires a global scope comes with several challenges:Culture and language differences: This might not seem as unexpected but believe me it is a challenge...

To build a new product marketing team or strategy for a company, can be challenging, especially if this is the first time you are taking this journey. Here a some tips th...