AMA: Matterport Vice President Marketing, Ali (Wiezbowski) Jayson on Market Research

It always starts with the business objective, and then moves into user needs. What I find is that happy, satisfied customers most often move the business forward. So, I l...

Nothing beats sitting with a customer and actually listening to them. I can't reinforce enough the importance of this. As companies grow, its easy to lean on reports / re...

It's a healthy balance of both. We do smaller, qualitative user feedback sessions mostly internally -- especially with customers who are in beta programs for our new feat...

Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strate...

In my view, the goal is to help define the objectives of the research based on business & user needs support research as they execute the research plan to ensure t...

Absolutely! There is a ton of incredibly important data & insights in what you're probably already doing related to your product: Web - Look where people are spendi...

I absolutely love working with UXR teams. And I completely understand the reason for the question. The truth is, yes it can be confusing. Fundamentally, I do think they s...