Ali Jayson
VP Marketing, Matterport
Content
Ali Jayson
Matterport VP Marketing • June 23
Nothing beats sitting with a customer and actually listening to them. I can't reinforce enough the importance of this. As companies grow, its easy to lean on reports / reporting to tell you "what the customer thinks & feels". But there is so much nuance in how people communicate -- and as humans,......Read More
3730 Views
Ali Jayson
Matterport VP Marketing • June 23
It's a healthy balance of both. We do smaller, qualitative user feedback sessions mostly internally -- especially with customers who are in beta programs for our new features. But broader market research initiatives that require greater scale, we often bring on great partners like Forrester, ......Read More
1061 Views
Ali Jayson
Matterport VP Marketing • June 23
Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strategy discussions, the internal team was exclusively looking at financial upside or discounts as rewards. But what we learned thro......Read More
1054 Views
Ali Jayson
Matterport VP Marketing • June 23
It always starts with the business objective, and then moves into user needs. What I find is that happy, satisfied customers most often move the business forward. So, I like to start with a long-arch view of what we are trying to achieve, quickly followed by what we hope our users will say / feel......Read More
986 Views
Ali Jayson
Matterport VP Marketing • June 23
I absolutely love working with UXR teams. And I completely understand the reason for the question. The truth is, yes it can be confusing. Fundamentally, I do think they share a macro goal -- which is to understand humans, their motivations, etc. But the ways in which we evaluate these can be slig......Read More
578 Views
Ali Jayson
Matterport VP Marketing • June 23
Absolutely! There is a ton of incredibly important data & insights in what you're probably already doing related to your product: * Web - Look where people are spending their time, dropping off, what is getting the most clicks * Ads - Same as above. Target multiple groups with multiple cre......Read More
428 Views
Ali Jayson
Matterport VP Marketing • June 23
In my view, the goal is to 1. help define the objectives of the research based on business & user needs 2. support research as they execute the research plan to ensure the research methodology & questions deliver on the objectives 3. Once research is complete, help narrow and refine ho......Read More
372 Views
Credentials & Highlights
VP Marketing at Matterport
Product Marketing AMA Contributor
Knows About Customer Research, Market Research