Alina Fu

AMA: Microsoft Director - Head of Copilot for Microsoft 365 Narratives and Sales Enablement, Alina Fu on Influencing the Product Roadmap

June 6 @ 9:00AM PST
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Microsoft Director - Head of Copilot for Microsoft 365 Narratives and Sales Enablement, Alina Fu on Influencing the Product Roadmap
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Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
This is when strategic planning – either annually, semi annually or even quarterly – would be valuable. When product teams can think about their north star, big picture vision, they can dedicate resources and commitment on those longer-term value features than those with low hanging fruit/quick m...Read More
981 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Our team takes it seriously and does a great job of making sure the product roadmap is accurate, updated regularly and communicated with our customers in a timely manner. It is critical to understand this deeply as it impacts all aspects of product marketing and if done well can help increase cu...Read More
1028 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
I think it’s great to share a public roadmap if your company is able to meet timelines and expectations. We provide public roadmaps for our customers on our external website. This helps establish rapport with the admins, give them enough time to prepare and signals our product direction.  It woul...Read More
982 Views
2 requests
What kind of PMM organizational structure is ideal for ensuring that PMMs are set up for success (in this case, to influence the Product roadmap)?
For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Some organizations don’t have PMM influencing the product roadmap at all. I believe that is shortsighted. It is valuable to have PMMs weigh in on the product roadmap, especially if their role includes market and competitive intelligence, analyzing industry trends and speaking to influential exper...Read More
997 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
This comes down to how leaders at your organization make decisions. For this specific scenario, I wonder which functions within a company are not aligned that this feature is a priority. That would also depend on your company culture and if the company is product-led or sales-led. For instance, i...Read More
990 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
This depends on how your organization views product marketing. If PMM is seen as a change management vehicle, what are the established rules of communicate for product changes/updates? In my experience, If we position the initial customer feedback session as an envisioning exercise, then there is...Read More
996 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Current customer requirements are helpful to give us a sense of where they are getting stuck, what are their pain points and unmet needs. A futuristic vision of the product roadmap would ideally extend at least 6+ months out and hopefully remain durable for at least that period. Otherwise, that i...Read More
1009 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7

My experience has been that product managers work with product design directly. I personally have not engaged with the design process beyond seeing their concept videos or Figmas. We communicate our design expectations or product experience needs to the PMs directly.


1016 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Integrating qualitative research throughout the product development and launch cycle is a multi-faceted process. If you read books on product management, they will discuss the importance of the integration of UX research, product analytics, and market analysis into product requirements to enha...Read More
1001 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Depending on how broad your product is (does it span multiple categories, are there different aspects of the platform,e tc) and how many products your company offers - you may not have the capacity or there isn’t appetite to market each feature update. For instance, most of my last 5 roles hav...Read More
995 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t have a vision. It would be easier to inspire and get people to join your company’s journey when the leaders can clearly commun...Read More
994 Views
2 requests
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365June 7
Establish trust with your PM counterparts. You can do this by bringing something of value to the table, sharing your data-driven insights with them, working WITH them and not against them, and being a thought partner they can rely on. I’ve been lucky to experience really great relationships with ...Read More
996 Views
1 request