Profile
Alina Fu

Alina Fu

Director, Copilot for Microsoft 365, Microsoft

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Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
If I could only pick 3, it would be: * Storytelling * Competitive insights * Customer-obsessed Telling a story isn’t just filling out a messaging and positioning framework but about being able to pitch a narrative on why status quo is broken, paint what that world would look like, and why yo......Read More
1834 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
Every company has its own system or values that they look for during candidate review. During interviews, especially at larger enterprise companies, the recruiter or hiring manager usually has a rubric that assesses how much the candidate fulfills the criteria. Here are what stands out for me in......Read More
1792 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
Like any good first meeting, ask yourself some discovery questions: 1. What do I enjoy doing the most at work? 2. Why do I want to get into product marketing? 3. What products do I think are marketed well? Why? 4. What products can be marketed better? How would I market it differently? 5. D......Read More
1541 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
I think that depends on the hiring manager. I would even go so far as to suggest maybe you haven’t found the right role or HM who is looking for that broad horizontal PMM or you may be under-leveling yourself. As you become more senior, that is when the broad horizontal PMM skills come into play.......Read More
1473 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
How much do you trust your manager/management chain? I’ve had direct reports who share their career aspirations with me, even if it’s a role outside of my team, and I count myself lucky that they trust me enough to share that. When they did, I would put them on projects that would expose them ......Read More
1311 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365November 30
This one is challenging because I’ve witnessed year long integrations from newly acquired products into the overall strategy, and even then, it wasn’t “fully” absorbed into the main strategy. First, I would recommend looking at the reasons why this product came under the fold. What was the visio......Read More
1307 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365November 30
ABM is a topic that is near and dear to my heart, as we just announced 7 new ABM integrations and hosted a webinar about ABM strategies. Data-driven marketing has extended beyond analytics, social, SEO/SEM, and A/B testing into insights and 3rd party data on customers’ wants and needs to tailor ......Read More
1177 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
I structure my PMM teams based on a blend of the following: * What are the goals of the PMM team * How the PMM team will be measured (this is related to how the company regards the PMM team) * What is the vision of an ideal PMM team I believe in an end-to-end approach to Product Marketing......Read More
989 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25
All of my roles have been satisfying for different reasons. I have found that I get most excited when I: 1. Learn new skills and enjoy doing the “grunt” work 2. Have a solid set of team members that I connect with 3. Am in an org where PMM is valued and influential There will always be ups ......Read More
965 Views
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365November 30
I don’t know if there is a turnkey framework but there are definitely lots of framework options available. You can find one that fits your needs or make your own (like I do). Core to a GTM strategy include these essentials: * Core Bill of Materials (pitch deck, demo, battlecard, FAQ/data sheet......Read More
848 Views
Credentials & Highlights
Director, Copilot for Microsoft 365 at Microsoft
Top Product Marketing Mentor List
Lives In San Jose, CA
Knows About Product Marketing Soft and Hard Skills, Release Marketing, Establishing Product Marke......more