Alina Fu

Every company has its own system or values that they look for during candidate review. During interviews, especially at larger enterprise companies, the recruiter or hiri...

If I could only pick 3, it would be: Storytelling Competitive insights Customer-obsessed Telling a story isn’t just filling out a messaging and positioning framework bu...

I think that depends on the hiring manager. I would even go so far as to suggest maybe you haven’t found the right role or HM who is looking for that broad horizontal PMM...

This one is challenging because I’ve witnessed year long integrations from newly acquired products into the overall strategy, and even then, it wasn’t “fully” absorbed in...

I structure my PMM teams based on a blend of the following: What are the goals of the PMM team How the PMM team will be measured (this is related to how the company rega...

Like any good first meeting, ask yourself some discovery questions: What do I enjoy doing the most at work? Why do I want to get into product marketing? What products do...

How much do you trust your manager/management chain? I’ve had direct reports who share their career aspirations with me, even if it’s a role outside of my team, and I co...

ABM is a topic that is near and dear to my heart, as we just announced 7 new ABM integrations and hosted a webinar about ABM strategies. Data-driven marketing has extende...

I don’t know if there is a turnkey framework but there are definitely lots of framework options available. You can find one that fits your needs or make your own (like I ...

This sounds like there may be some alignment with the C Suite on what is their big picture product vision. It is hard to motivate teams and lead others when leaders don’t...