February 26 @ 10:00AM PT
Product Marketing Director · Moloco
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Moloco Product Marketing Director • 3mo
One I am most excited about is Real-Time Competitive & Market Intelligence AI can make this a continuous, ongoing process. I am hopeful that AI ill be able to continuously monitor competitor websites, social media, industry news in real-time so that it instantly updates competitive materials like positioning frameworks and battle-cards. It will move us from reactive to proactive. Another is through Proactive Prospect Identification. Imagine a world where marketing is generating the majority ...Read More
Moloco Product Marketing Director • 3mo
First and foremost, a POV on what should and should NOT be automated is hugely important. What are things that require strategic, human guidance and know-how vs. what are things that AI can help you do to improve your workflows, speed of execution, industry understanding, etc? Your superpower should determine what is strategic vs. tactical. Additionally, with such a flood of AI-generated content out there, you don't want to be the PMM who is slinging more of that generic, undifferentiated conten ...Read More
Moloco Product Marketing Director • 3mo
None of you will probably find this revolutionary but we are huge Claude users on our marketing, insights, etc teams - whether it is to leverage teamwork/groups for shared projects like market research, or to debug an error on a webpage, or to refine messaging to make something like email copy even sharper. We also use Gong in partnership with our Sales teams. Additionally, my company has heavily invested in 1p tooling that pulls together a myriad of different sources (1p and 3p) including Gong, ...Read More
Moloco Product Marketing Director • 3mo
One we are beginning to experiment is with an AI Agent called Manus. Check it out: https://manus.im/
It is now owned by Meta, but we are able to connect it to our internal tools like Salesforce, Hubspot as well as 3p sources as well as 1p sources like API plug-ins we have access to, so I see it as a super-aggregator.
Moloco Product Marketing Director • 3mo
To me, the answer is when AI comes into play when crafting campaigns. I see so much content out there that sounds like it has not been touched by a human - LinkedIn posts, email copy, etc. I view the role of AI as a copy editor, not a copy generator. The outline and first draft of content should be written by YOU, not Claude. I have found that even when if you create a custom copywriter that has all of the proper inputs to make the copywriter tailored to your brand, tone, voice product, etc like ...Read More
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