Box Vice President Product Marketing, Jon Rooney on Product Marketing vs Product Management

Moloco Product Marketing Director, Lindsay (Saran) Gatta on AI and Product Marketing

👋 Lindsay Gatta currently living in Nashville, TN.💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble. 👀 Telling stories about products that capture attention. 🤝 Providing perspective on both B2B and B2C product marketing.🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.

Lindsay (Saran) Gatta

Product Marketing Director

Moloco

Product Marketing Director, CTV

I know some might think it redundant - AI would figure out the flow. But lots of people like the processes they have and they'd like to see AI Agents following the same. It is transitionary - but I think it would be a good bridge to true Agentic AI.

What are you doing differently day to day as a result of AI? How are you using AI in tasks, planning, communication, etc?

Hi all! We're currently re-evaluating how we document product information to better support internal stakeholders (Sales, CS, Marketing, Enablement, etc.).

I’m curious:

- What does your “source of truth” look like?
- How do you structure it (by feature, persona, use case, release, etc.)?
- How do you ensure it’s actually usable and up to date?
- Ownership between PM + PMM?
- How do internal teams access information day-to-day?
- Are you leveraging AI (e.g., internal GPT trained on docs) to help surface answers?
- What’s working — and what’s broken?

Context: I’m trying to balance comprehensive documentation with real-world usability, especially as AI search becomes more common internally.

Would love to see examples, templates, or systems that have worked well for you.

AMA: Moloco Product Marketing Director, Lindsay (Saran) Gatta on AI and Product Marketing

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