AMA: Moloco Product Marketing Director, Lindsay (Saran) Gatta on Competitive Positioning
October 8 @ 9:00AM PT
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👋 Lindsay (Saran) Gatta
👋 Lindsay Gatta currently living in Nashville, TN.
💼 I am about to start a new PMM Director role for Moloco (adtech). I have previous B2B and B2C experience at Google (Ads, Consumer Hardware and Software) and Bumble.
👀 Telling stories about products that capture attention.
🤝 Providing perspective on both B2B and B2C product marketing.
🍦 Chocolate Chip Cookie Dough or Ben and Jerry's Half Baked.
Moloco Product Marketing Director • 6mo
Keep in mind - pending your product/service, pricing intelligence is difficult to get 100% accurate, so my goal is to establish ranges and relative positioning (e.g., “Co...
1492 Views
1 request
Moloco Product Marketing Director • 6mo
Doing market intelligence work can be very detail-oriented both in the research and analysis phase as well as the synthesis and share-out phase, so there are a few framew...
1656 Views
1 request
How do you separate out your competitive positioning for two different plans of your product, while keeping a unified view, if the plans serve different customer segments?
For example - Shopify Plus and Shopify (core)
Moloco Product Marketing Director • 6mo
I think about competitive positioning at two levels: the holistic product portfolio level and the plan or segment level.At the highest level, there should always be one o...
1222 Views
1 request
What competitive positioning frameworks have worked best for you?
i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary
Moloco Product Marketing Director • 6mo
I have chosen different frameworks based on different product situations (new category, highly competitive, PLG motion, etc). So with that said, here are my top 2 favorit...
1321 Views
1 request
Moloco Product Marketing Director • 6mo
Competitive intel only matters if it changes how teams act — so my focus is on audience-specific communication that turns insights into action. There are two elements I t...
1011 Views
1 request