What credible source do you go to for competitive intelligence
How do you conduct market research in a category where the technology is evolving faster than buyers can form stable opinions, especially when positioning against incumbents who defined the original category?
What role does your website play in product marketing today? How do you expect that to change over the next 3 years with the adoption of AI in the B2B buyer journey? How are you preparing for that shift today?
How do I upsell a new product that augments the functionalities of an existing product?
How do you get information about competitor offerings?
how are you using AI tools for research today?
How to cut through the noise and understand what is great vs. ok market feedback?
What types of activities are used to be in partner marketing strategy? How it should be aligned with product marketing?
How are you positioning your insights as forward looking and proactive vs reactive? If it's already a press release or news story for your industry everyone is already doing it.
When research surfaces a finding that contradicts what product or leadership already believes, how do you present it so it lands as signal rather than pushback?
What are the biggest research questions to answer for a new product launch?
