What brands or sources do you look to to gain inspiration for messaging?
How do you think about customizing some of the different messaging frameworks for your needs?
What's the best way you've seen your messaging delivered (PPT, word doc, etc.) and how detailed or instructive do you go?
How do you know if your messaging is compelling?
How do you handle frequently changing messages in a dynamic market?
What's a great and solid way to begin the process of writing compelling messaging for those who are new to pmm?
How do you structure your sales enablement materials to make messaging actionable in live sales conversations? What’s the difference between a messaging framework document and truly usable sales tools?
In your opinion, what are the most effective yet overlooked messaging channels?
How do you assess the effectiveness of your messaging?
What tactics and metrics do you use to "validate" if a messaging is landing? And how do these differ throughout the product lifecycle?
What's an assumption about messaging that you've had to unlearn? How did you realize that your assumption was incorrect?
