Content
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
Materials most valuable for SaaS sales enablement include:Maturity model: build a maturity model for your domain and a questionnaire to assess where customers fit on that...
15464 Views
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
To measure content usage and effectiveness within the sales process, I recommend tools like: Highspot to track downloads, feedback, and engagement in the process. A centr...
13807 Views
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
Content for Effective Monthly Sales UpdatesContent I recommend including in effective monthly sales updates includes:Win stories: Detail customer challenges, key solution...
13800 Views
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
The most effective ways to work with sales engineering for a technical product include:Build reference architectures: Have your PMM, Technical Marketing, or PM teams docu...
10439 Views
Okta Senior Manager, Product Marketing & Analyst Relations • 10mo
To create a repository of enablement material that actually gets used:Build a central company pitch book that includesTop personas in your market, what they care about, a...
780 Views
Credentials & Highlights
Senior Manager, Product Marketing & Analyst Relations at Okta
Top Product Marketing Mentor List
Knows About Competitive Positioning, Messaging Strategy, Message Testing, Go-To-Market Strategy, ...more