AMA: Optimizely Former Senior Director, Product Marketing, Robin Pam on Influencing the Product Roadmap

Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise s...

We have a few processes for this at Optimizely. First, the sales team provides feedback directly, primarily through our sales engineering team who document feature reque...

Be objective: Use customers' exact words and quotes as much as possible. Be the notetaker, the objective observer, and people will start to trust your observations. Be c...

Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 ...

I just finished reading Obviously Awesome by April Dunford, and really enjoyed it. She’s a good Twitter follow too. I get most of my info from Twitter these days instead ...

Focus on what your team can deliver on with your current staffing, and be very clear about what’s not possible to cover. It may be doing your team a favor to have these o...

In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of ...

Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales fu...