Robin Pam

There’s no one typical product marketing career path. Product marketers are often utility players, and get into product marketing from a wide range of backgrounds like co...

In an enterprise B2B business, you’ll often be working closely with customer success and product management on driving adoption post-launch. Marketing can provide air cov...

Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated ...

As a product marketer, you’re often working across a business line, and a result you’re often responsible, on your own, for very few of the metrics that indicate the heal...

Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales fu...

Get email alerts from Google Alerts about each competitor. Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack ...

I just finished reading Obviously Awesome by April Dunford, and really enjoyed it. She’s a good Twitter follow too. I get most of my info from Twitter these days instead ...

Your list seems like a solid place to start. I'd categorize tools into a few areas: Collaboration and communication: Writing and presenting is a huge part of the PMM rol...

Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise s...

In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of ...