Robin Pam
Product Marketing Lead, Stripe
AMA's
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Robin Pam
Product Marketing Lead
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
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Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/
Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2
Questions we cover in this episode:
1. I’d love to hear about your journey at Optimizely, you’ve been there for
over 6 years and have gone ...more
Product Marketing Lead
Become an expert in a data set that's close to revenue. Knowing as much as you
can about how market interest turns into revenue (i.e. your entire marketing &
sales funnel) is the easiest way to make yourself indispensible to both product
and company strategy.
When you know more than anyone el...more
Product Marketing Lead
In enterprise software, you can usually let the product and engineering team
push new features when they are ready, as long as sales training is coming soon.
Adoption of new features tends to be slower in enterprise software, particularly
if using those new features depends on getting through a s...more
Product Marketing Lead
Your product team is not unique! I've never heard of a product team that sticks
to deadlines exactly. The best lesson I've learned on how to mitigate this in
enterprise software is that you can launch a product many times.
There are different ways to do this: pre-announce at your conference w...more
Product Marketing Lead
* Be objective: Use customers' exact words and quotes as much as possible. Be
the notetaker, the objective observer, and people will start to trust your
observations.
* Be concise: Once you've listened, sat in on meetings, taken good notes, get
good at synthesizing them into short summ...more
Product Marketing Lead
We have a few processes for this at Optimizely. First, the sales team provides
feedback directly, primarily through our sales engineering team who document
feature requests and gaps in sales cycles within a Salesforce workflow that
connects to Jira tickets. PMM isn’t too involved in this (we don’...more
Product Marketing Lead
Our amazing product team maintains a public facing product roadmap. And by
“public facing”, we mean a slide deck that is presented to customers and
prospects only in 1:1 meetings by a salesperson or customer success manager. It
gets a major overhaul once a year, and small updates 1-3x/quarter bas...more
Product Marketing Lead
Focus on what your team can deliver on with your current staffing, and be very
clear about what’s not possible to cover. It may be doing your team a favor to
have these other teams taking some responsibility, since it frees you to focus.
Now the challenge is to define the areas you want to have a...more
Product Marketing Lead
I just finished reading Obviously Awesome by April Dunford, and really enjoyed
it. She’s a good Twitter follow too. I get most of my info from Twitter these
days instead of blogs/bloggers, and find good insights from product management
experts as well. I like Marty Cagan (good blog posts too), Me...more
Product Marketing Lead
* Get email alerts from Google Alerts about each competitor.
* Set up a Slack channel for competitor news. You can grab Twitter feeds for
each competitor through the Slack integration, pipe in the RSS feeds from
their blogs, and have customer-facing teams post competitive intel in the
...more
Credentials & Highlights
Product Marketing Lead at Stripe
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Wexford, Pennsylvania
Work with Robin
Mexico City