Your product team is not unique! I've never heard of a product team that sticks
to deadlines exactly. The best lesson I've learned on how to mitigate this in
enterprise software is that you can launch a product many times.
There are different ways to do this: pre-announce at your conference w...more
Become an expert in a data set that's close to revenue. Knowing as much as you
can about how market interest turns into revenue (i.e. your entire marketing &
sales funnel) is the easiest way to make yourself indispensible to both product
and company strategy.
When you know more than anyone el...more
* Get email alerts from Google Alerts about each competitor.
* Set up a Slack channel for competitor news. You can grab Twitter feeds for
each competitor through the Slack integration, pipe in the RSS feeds from
their blogs, and have customer-facing teams post competitive intel in the
Your list seems like a solid place to start. I'd categorize tools into a few
* Collaboration and communication: Writing and presenting is a huge part of the
PMM role, so Google Drive and Powerpoint are key
* Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool
Apple is the gold standard in my book. They have a strong point of view and
aesthetic, and every product has a story, launch, and campaign behind it. Square
has emulated this model as well, and their website shines as a result.
In the SaaS category, Zendesk and Mailchimp are some of my favori...more