Communities
Sign Up / Sign In
Robin Pam
Product Marketing Lead, Stripe
Content
Robin Pam
Stripe Product Marketing Lead • August 30
There’s no one typical product marketing career path. Product marketers are often utility players, and get into product marketing from a wide range of backgrounds like content, campaigns, sales engineering or enablement, or even product. Once you’re in a product marketing role, you can expect to ......Read More
10852 Views
Robin Pam
Stripe Product Marketing Lead • August 30
In an enterprise B2B business, you’ll often be working closely with customer success and product management on driving adoption post-launch. Marketing can provide air cover in the form of email nurture programs, relevant content, regular product update communications, and internal trainings. But ......Read More
5833 Views
Robin Pam
Stripe Product Marketing Lead • August 30
Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated this model as well, and their website shines as a result. In the SaaS category, Zendesk and Mailchimp are some of my favori......Read More
3962 Views
Robin Pam
Stripe Product Marketing Lead • February 26
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy. When you know more than anyone el......Read More
2331 Views
Robin Pam
Stripe Product Marketing Lead • August 30
As a product marketer, you’re often working across a business line, and a result you’re often responsible, on your own, for very few of the metrics that indicate the health of the business. That doesn’t mean you can’t track and influence them, though. In an early stage product or company, creatin......Read More
2284 Views
Robin Pam
Stripe Product Marketing Lead • August 30
Your list seems like a solid place to start. I'd categorize tools into a few areas: * Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key * Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool ......Read More
2150 Views
Robin Pam
Stripe Product Marketing Lead • February 26
I just finished reading Obviously Awesome by April Dunford, and really enjoyed it. She’s a good Twitter follow too. I get most of my info from Twitter these days instead of blogs/bloggers, and find good insights from product management experts as well. I like Marty Cagan (good blog posts too), Me......Read More
1763 Views
Robin Pam
Stripe Product Marketing Lead • August 30
* Get email alerts from Google Alerts about each competitor. * Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the ......Read More
1666 Views
Robin Pam
Stripe Product Marketing Lead • February 26
Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise software is that you can launch a product many times. There are different ways to do this: pre-announce at your conference w......Read More
1401 Views
Robin Pam
Stripe Product Marketing Lead • February 26
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 meetings by a salesperson or customer success manager. It gets a major overhaul once a year, and small updates 1-3x/quarter bas......Read More
1369 Views
Credentials & Highlights
Product Marketing Lead at Stripe
Top Product Marketing Mentor List
Lives In Wexford, Pennsylvania
Knows About Growth Product Marketing, Product Marketing 30/60/90 Day Plan, Developer Product Mark......more