Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise software is that you can launch a product many times.  There are different ways to do this: pre-announce at your conference w...more

Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy.  When you know more than anyone el...more

* Get email alerts from Google Alerts about each competitor.  * Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the ...more

Your list seems like a solid place to start. I'd categorize tools into a few areas: * Collaboration and communication: Writing and presenting is a huge part of the PMM role, so Google Drive and Powerpoint are key * Collaboration/planning: JIRA, Trello, Airtable, Asana, or any other tool ...more

Apple is the gold standard in my book. They have a strong point of view and aesthetic, and every product has a story, launch, and campaign behind it. Square has emulated this model as well, and their website shines as a result.   In the SaaS category, Zendesk and Mailchimp are some of my favori...more