Robin Pam

Robin Pam

Product Marketing Lead, Stripe

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Robin Pam
Product Marketing Lead
Robin Pam
Product Marketing Lead
Become an expert in a data set that's close to revenue. Knowing as much as you can about how market interest turns into revenue (i.e. your entire marketing & sales funnel) is the easiest way to make yourself indispensible to both product and company strategy.  When you know more than anyone el...more
Robin Pam
Product Marketing Lead
In enterprise software, you can usually let the product and engineering team push new features when they are ready, as long as sales training is coming soon. Adoption of new features tends to be slower in enterprise software, particularly if using those new features depends on getting through a s...more
Robin Pam
Product Marketing Lead
Your product team is not unique! I've never heard of a product team that sticks to deadlines exactly. The best lesson I've learned on how to mitigate this in enterprise software is that you can launch a product many times.  There are different ways to do this: pre-announce at your conference w...more
Robin Pam
Product Marketing Lead
* Be objective: Use customers' exact words and quotes as much as possible. Be the notetaker, the objective observer, and people will start to trust your observations. * Be concise: Once you've listened, sat in on meetings, taken good notes, get good at synthesizing them into short summ...more
Robin Pam
Product Marketing Lead
We have a few processes for this at Optimizely. First, the sales team provides feedback directly, primarily through our sales engineering team who document feature requests and gaps in sales cycles within a Salesforce workflow that connects to Jira tickets. PMM isn’t too involved in this (we don’...more
Robin Pam
Product Marketing Lead
Our amazing product team maintains a public facing product roadmap. And by “public facing”, we mean a slide deck that is presented to customers and prospects only in 1:1 meetings by a salesperson or customer success manager. It gets a major overhaul once a year, and small updates 1-3x/quarter bas...more
Robin Pam
Product Marketing Lead
Focus on what your team can deliver on with your current staffing, and be very clear about what’s not possible to cover. It may be doing your team a favor to have these other teams taking some responsibility, since it frees you to focus. Now the challenge is to define the areas you want to have a...more
Robin Pam
Product Marketing Lead
I just finished reading Obviously Awesome by April Dunford, and really enjoyed it. She’s a good Twitter follow too. I get most of my info from Twitter these days instead of blogs/bloggers, and find good insights from product management experts as well. I like Marty Cagan (good blog posts too), Me...more
Robin Pam
Product Marketing Lead
* Get email alerts from Google Alerts about each competitor.  * Set up a Slack channel for competitor news. You can grab Twitter feeds for each competitor through the Slack integration, pipe in the RSS feeds from their blogs, and have customer-facing teams post competitive intel in the ...more
Credentials & Highlights
Product Marketing Lead at Stripe
Top Product Marketing Mentor List
Lives In Wexford, Pennsylvania
Work with Robin