AMA: Outreach Platform & Solutions Marketing Director, Jeremy Moskowitz on Product Marketing / Demand Gen Alignment

April 30 @ 10:00AM PT

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👋 Jeremy Moskowitz

Hi all, my name is Jeremy Moskowitz. 👋

💼 Job: Director of Platform & Solutions Marketing, Outreach

Previously: Linkedin, Apollo

Topics/Problems: Product Marketing, Solution Marketing, Messaging, GTM, Post-Sales

📍 Location: Livermore, CA

🍦 Favorite ice cream flavor: Dulce de Leche

How is the demand gen team organized at your company? Is there a single person accountable for campaign execution and management or is it a shared function across other marketing team?

Jeremy Moskowitz•

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo

In a company the size of Outreach, campaign teams are highly cross-functional. Stakeholders on my campaign teams include Product Marketing, SEO, Performance Marketing, Cu...

556 Views

1 request

How do you define the relationship between product marketing and demand generation within your organization?

Jeremy Moskowitz•

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo

I love partnering with my demand gen counterparts early and often. It's my job as an audience and persona expert that lays the groundwork for campaigns by setting the str...

673 Views

1 request

What strategies have you found most effective for aligning product marketing efforts with demand generation activities?

Jeremy Moskowitz•

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo

Focus on using audience insights to guide messaging and campaigns while collaborating to refine strategies and narratives. Product marketing should use its understanding ...

477 Views

2 requests

How do you ensure that product messaging and positioning are effectively communicated in demand generation campaigns?

Jeremy Moskowitz•

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo

Identify the different stages your ideal customer goes through (awareness, consideration, decision) and tailor your messaging to each stage. What questions are they askin...

466 Views

2 requests

What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?

Jeremy Moskowitz•

MURAL Vice President, Segment Marketing | Formerly LinkedIn • 11mo

Don't create content for content's sake. Content is for closing gaps in your customer journey where your message isn't being communicated effectively. Begin with a narra...

507 Views

1 request