AMA: Pomerium Head of Marketing, Nikhil Balaraman on Influencing without Authority
April 16 @ 10:00AM PT
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👋 Nikhil Balaraman
Hi all, I'm Nikhil Balaraman, Head of Marketing @ Pomerium:
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
• 👋 Based in: Oakland, CA
• 🧠 Top of mind: Is less truly more?
• 💬 Ask me about: Whether startups are worth it ;)
• 🍦 Fun fact: I've started a wine label with a few of the sales leaders I've worked with in the past. Who says sales and marketing can't be friends?!
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
A common theme in influencing without authority is making others feel ownership. Doing that through inclusion early in the process and with transparent communication is k...
455 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Some techniques that I would say work best in my experiences:Build Relationships: It's easy to get sucked into a world of transactional requests especially as a PMM. Peop...
441 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Every product marketer has probably had to go through this in any form of launch (product, website, pitch deck, etc) -- I know I have more than once. My main advice on th...
401 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think patience and a thick skin is probably most important lol. You'll get lots of head nods in meetings, and then quickly forgotten about once people hit the end meeti...
535 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Don't hide from failure, and don't expect every project to be a success. For example, no product launch is perfect. Even the ones that might look perfect from the outside...
409 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
My philosophy is pretty simple. Go, try, learn, and if you get in trouble or are worried about failing then that's when I can be helpful. I'm not going to tell you what t...
476 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think this relates to some of the previous questions. It's really about consistency and showing results. Even if that's just having meetings or check-ins with the broad...
409 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I think the thing I'm most proud of was what we did at Uber Freight in 2020. In 2019 we had grown our owned event from ~25 to ~200 attendees and were planning to double i...
408 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
I prioritize understanding each stakeholder’s challenges, and most importantly, aligning on goals. For instance, when collaborating with the sales team a new campaign or ...
492 Views
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Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y
Meetings and communication! Obviously you want your ideas to make sense to people without much explanation, however, you always have to position your vision/ideas in term...
480 Views
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