Julie Vasquez

AMA: Procore Technologies Product Marketing Leader, Julie Vasquez on Industry Product Marketing

June 23 @ 10:00AM PST
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Procore Technologies Product Marketing Leader, Julie Vasquez on Industry Product Marketing
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Julie Vasquez
Julie Vasquez
Motive Product Marketing LeadJune 23
The most critical intersection of Industry Product Marketers and their Solution Marketing counterparts happens with product launches, re-launches, and major feature releases. This helps ensure that relevant use cases, positioning statements, and sales collateral are in place and that the teams co......Read More
611 Views
3 requests
Julie Vasquez
Julie Vasquez
Motive Product Marketing LeadJune 23
The strategic marketing team could provide direction on where the business has the greatest growth potential: where there is a strong product-market fit and room to capture a greater share of demand. They may already have target growth numbers in place. Next, you’ll need to determine whether you ......Read More
312 Views
2 requests
Julie Vasquez
Julie Vasquez
Motive Product Marketing LeadJune 23
Industry product marketers need to have a solid knowledge of the pain points and needs for the audience they serve and be able to translate product benefits into customer outcomes. They partner with product-focused solution marketers and campaign teams on go-to-market plans. However, their quarte......Read More
471 Views
2 requests
Julie Vasquez
Julie Vasquez
Motive Product Marketing LeadJune 23
Industry Marketing is useful when a company has a wide portfolio of products or solutions that create value for a number of industry segments. The Industry (or Audience) Marketing team tells an integrated story about the outcomes that a set of solutions can deliver for that set of customers. When......Read More
500 Views
3 requests
Julie Vasquez
Julie Vasquez
Motive Product Marketing LeadJune 23
When a company has a broad portfolio of products and serves multiple vertical markets, it is useful to have product marketers dedicated to reaching those audiences. This helps ensure resources are focused on under-represented audiences and that messaging is relevant to them so they clearly unders......Read More
503 Views
2 requests