AMA: Qualia VP of Marketing, Matt Kaufman on Vertical Product Marketing
September 15 @ 10:00AM PT
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Cube Chief Marketing Officer • 5y
In short, neither. I wouldn't look at this as "harder to work with" as much as I'd suggest investigating how you set up your goals and expectations. Both product and sal...
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How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
My company’s product (we’re a marketplace) serves three distinct segments with very different motivations. I’m struggling to create brand messaging that speaks to all three. Any advice on how to approach? Or is this a matter of needing to choose one segment to focus on?
Cube Chief Marketing Officer • 5y
When constructing your brand and messaging hierarchy it's valuable to have a 50 thousand foot view of the position for what your company represents, that helps anchor all...
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Cube Chief Marketing Officer • 5y
This is largely industry specific. Definitely research your market and listen to the data. An extremely important data point that should come your way is from your sales ...
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Cube Chief Marketing Officer • 5y
There are a variety of low touch and high touch research methods we've used over time. Most recently what's been on my mind has been the value of Closed Won/Lost intervie...
2146 Views
1 request
Cube Chief Marketing Officer • 5y
Simply put, it's marketing to a niche audience centered around a specific set of needs. Examples include developing a deep focus in industries such as Real Estate, Educat...
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2 requests