Simply put, it's marketing to a niche audience centered around a specific set of
needs. Examples include developing a deep focus in industries such as Real
Estate, Edu...Read More
Content
Most Relevant
VP of Marketing at Qualia • September 15
Most Relevant
VP of Marketing at Qualia • September 15
There are a variety of low touch and high touch research methods we've used over
time. Most recently what's been on my mind has been the value of Closed Won/Lost
inter...Read More
Most Relevant
VP of Marketing at Qualia • September 15
This is largely industry specific. Definitely research your market and listen to
the data. An extremely important data point that should come your way is from
your sal...Read More
Most Relevant
VP of Marketing at Qualia • September 15
When constructing your brand and messaging hierarchy it's valuable to have a 50
thousand foot view of the position for what your company represents, that helps
anchor ...Read More
Most Relevant
VP of Marketing at Qualia • September 15
In short, neither. I wouldn't look at this as "harder to work with" as much as
I'd suggest investigating how you set up your goals and expectations. Both
product and s...Read More
Credentials & Highlights
VP of Marketing at Qualia
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Messaging, Vertical Product Marketing, Platform and Solutions
Product Marketing, Infl...more