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Matt Kaufman

Matt KaufmanShare

VP of Marketing, Qualia
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Matt Kaufman
VP of Marketing at Qualia September 15
Simply put, it's marketing to a niche audience centered around a specific set of needs. Examples include developing a deep focus in industries such as Real Estate, Edu...Read More
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Matt Kaufman
VP of Marketing at Qualia September 15
There are a variety of low touch and high touch research methods we've used over time. Most recently what's been on my mind has been the value of Closed Won/Lost inter...Read More
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Matt Kaufman
VP of Marketing at Qualia September 15
This is largely industry specific. Definitely research your market and listen to the data. An extremely important data point that should come your way is from your sal...Read More
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Matt Kaufman
VP of Marketing at Qualia September 15
When constructing your brand and messaging hierarchy it's valuable to have a 50 thousand foot view of the position for what your company represents, that helps anchor ...Read More
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Matt Kaufman
VP of Marketing at Qualia September 15
In short, neither. I wouldn't look at this as "harder to work with" as much as I'd suggest investigating how you set up your goals and expectations. Both product and s...Read More
Credentials & Highlights
VP of Marketing at Qualia
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Messaging, Vertical Product Marketing, Platform and Solutions Product Marketing, Infl...more