AMA: Quickbase SVP of Product Marketing, Sarah Din on Pricing and Packaging
November 18 @ 10:00AM PT
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What are all the key considerations while pricing a product per region/sub region in general?
Verses negotiating special pricing with sales agreements to specific partners or advertizing campaigns. How can we make sure the global optimal reach of the product to the maximum clients possible? where there could be some compromizes in pricing for achieving longer sales life/continuum of the product.
When you price by region, you’re basically trying to balance fairness, competitiveness, and revenue without turning it into a giant math puzzle. A few things I always loo...
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What advice do you have on packaging and pricing APIs?
Any recommended pricing models?
When you are thinking about packaging and pricing APIs, the main thing to remember is that you are not really selling endpoints. You are selling access, scale, and someth...
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I usually think about value based pricing as working backwards from what the customer actually cares about, instead of starting with your cost or what competitors charge....
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How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
Deciding whether to charge for a new feature usually comes down to one big question: is this thing creating net-new value, or is it making the core product easier and fas...
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In the first 90 days, I’m mostly trying to listen way more than I talk and show people I’m here to make their lives easier, not add more process.Tactics that have worked ...
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How can Product Marketing best influence pricing when owned by a function other than PM? For example, Strategy or Bids/Tender Rev Ops team
In the industry I work in (B2B healthtech) almost all contracts go out to public tender, and sales cycles are extremely long. I'd like to be more involved in pricing, but at the moment I don't even have visibility of contracts that are negotiated/pricing, only overall value of deals. The decisions around pricing are all decided during that Bids/Tender application process, through a combination of C-suite /Strategy/Rev Ops. I am responsible for competitive positioning, and our entire GTM approach centres around the 'more for more' position, but I just have nothing to do with actually setting pricing.
In a lot of B2B (esp enterprise segment) companies, pricing sits with Strategy or RevOps, esp when the deals are huge and tied to public tenders. So PMM ends up owning th...
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If you’re shifting from selling a bunch of standalone apps to selling an actual platform, the big thing is you can’t just “relabel” what you already have. You’ve gotta he...
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When you ship every week, you can’t change pricing every week. So you set guardrails.1. Price to value buckets, not features - Small updates don’t trigger pricing changes...
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Would you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.
I'm new to SaaS pricing strategy after MBA, and eager to learn from you here! Your insights would be incredibly valuable to me as I navigate this complex field. Really Appreciate your time and sharing!!
I led a big pricing and packaging overhaul at a previous SaaS company where pricing hadn’t been touched in like 10 years. The product had grown a ton but the plans were b...
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How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?
What is our niche is so untapped, we really don't have direct competitors yet? Great problem to have... but no review sites have our competitors listed, where should we start?
Yeah, this happens a lot. When everyone hides pricing behind a demo, you gotta get a little scrappy.1. Start with customer intel - Ask prospects what they’ve seen from co...
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