AMA: Quickbase VP of Product Marketing, Sarah Din on Go-To-Market Strategy

For a very early-stage startup, we are experimenting with various strategies, including pricing, to understand the customer's willingness to pay. If I go to market with a certain price point and later make changes to it, how would this impact sales and customer perception? How can I avoid any risks associated with this?

Thinking through driving webinar attendance, launching new features, persona mapping etc.

Trying to find a solution for our revenue team to share exciting product updates, while ensuring competitors don't get access to details and ideally not needing to make constant updates.

There's a product that does only a few things that the competitor does, but at an affordable price. But there are more affordable products in the market already, and they have fewer features than the new product. Now considering these, how to make a GTM plan, or should something be done from the product side to differentiate it?

We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)? I'm looking at the following; 1. Sales outreach (both teams). 2. Listing websites. 3. Press release. 4. Social media marketing.