AMA: Rippling Director, Core HR Marketing & Content, Lily Sassoon on Market Research
May 21 @ 10:00AM PT
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👋 Lily Sassoon
Hi all, I'm Lily Sassoon, Director, Core HR Marketing & Content @ Rippling:
• 👋 Based in: San Francisco
• 🧠 Top of mind: How to make AI feel real (and actually useful) in B2B content
• 💬 Ask me about: Turning product + PMM strategy into content that lands, partnering with PMM/product/sales, and simplifying complex products through content
• 🍦 Fun fact: I'm a native East Coaster (NYC!) living on the West Coast for the first time!
• 👋 Based in: San Francisco
• 🧠 Top of mind: How to make AI feel real (and actually useful) in B2B content
• 💬 Ask me about: Turning product + PMM strategy into content that lands, partnering with PMM/product/sales, and simplifying complex products through content
• 🍦 Fun fact: I'm a native East Coaster (NYC!) living on the West Coast for the first time!
How do you get information about competitor offerings?
Market research and AI, Agents, or it is a human ART?
How can we better present or storytell findings from a market research or win/loss study?
How do you scale market research efforts to keep up with how fast your product and engineering team is shipping?
Do you have an example of when market insights influenced business change i.e. product roadmap
How do you conduct market research with limited resources?
Have you been using AI notetakers with specific prompts to analyze sales calls? I'm looking to gather customer insights and identify trends that can inform our product and go-to-market strategy. If you have, I'd love to hear about your process and the tools you're using.
I'm exploring FathomAI for summarizing sales calls (they have some cool templates!), but I'm wondering how to efficiently analyze those summaries for trends and insights. Ideally, I'd like to use AI to review the summaries weekly and highlight key takeaways.
Are you using this approach or a similar one? I'm open to other processes for collecting insights from sales calls and would love to hear what's working for you.