đź‘‹ Lily Sassoon
Hi all, I'm Lily Sassoon, Director, Core HR Marketing & Content @ Rippling:
• 👋 Based in: San Francisco
• 🧠Top of mind: How to make AI feel real (and actually useful) in B2B content
• 💬 Ask me about: Turning product + PMM strategy into content that lands, partnering with PMM/product/sales, and simplifying complex products through content
• 🍦 Fun fact: I'm a native East Coaster (NYC!) living on the West Coast for the first time!
• 👋 Based in: San Francisco
• 🧠Top of mind: How to make AI feel real (and actually useful) in B2B content
• 💬 Ask me about: Turning product + PMM strategy into content that lands, partnering with PMM/product/sales, and simplifying complex products through content
• 🍦 Fun fact: I'm a native East Coaster (NYC!) living on the West Coast for the first time!
Content
Rippling Director, Core HR Marketing & Content • May 21
I’d start by clarifying the business decision the research is meant to influence. “Do market research” is too broad on its own, so the first step is getting specific abou...
7933 Views
Rippling Director, Core HR Marketing & Content • May 21
The best way to present research is to turn it into a decision-oriented story. Don’t just show everything you learned. Lead with 1-3 core takeaways, explain why they matt...
404 Views
Rippling Director, Core HR Marketing & Content • May 21
Activation starts before the research is finished. If you want insights to influence the organization, involve the right stakeholders early, connect the work to the decis...
395 Views
Rippling Director, Core HR Marketing & Content • May 21
The only way to keep up with a fast-moving product team is to make research more continuous, but that does not mean every launch needs a major research effort. If you are...
390 Views
Rippling Director, Core HR Marketing & Content • May 21
When resources are limited, you should focus on the highest-signal inputs that are already available: sales calls, win/loss notes, customer conversations, support tickets...
385 Views