Desiree Motamedi

AMA: Salesforce CMO - Next Gen Platform, Desiree Motamedi on Messaging

February 25 @ 11:00AM PT
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👋 Desiree Motamedi
Hi all, I'm Desiree Motamedi, CMO - Next Gen Platform @ Salesforce:

• 👋 Based in: San Francisco, California
• 🧠 Top of mind: Building Agents
• 💬 Ask me about: Anything related to developers!
• 🍦 Fun fact: I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
I have been in this scenario before and I try to focus on the strengths around the product - even when it doesn't have all the bells and whistles that others might have.....
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4052 Views
3 requests
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
Even experienced product marketers can sometimes struggle to find the perfect words to capture their product's unique value. I've found that AI tools like Gemini or ChatG...
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2520 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
Knowing when your messaging is truly 'perfected' is an ongoing process, but for me, it boils down to one key thing: customer validation. Here's how I approach it: Direct...
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2352 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
While I don't adhere to a rigid, named framework, my guiding principle for messaging is simplicity and memorability. Especially when dealing with complex or technical con...
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2473 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
While there are similarities, there are definitely key differences between crafting messaging for new products versus new features. Here's how I approach each: New Produc...
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2331 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
To truly differentiate our messaging so it doesn't sound like generic AI, I focus on two key principles: 1. Competitive Differentiation: Deep Dive into the Landscape: I ...
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2348 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
Crafting effective messaging requires input and alignment from various stakeholders. Here's who I typically involve: Customers: Ultimately, our customers are the most im...
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2373 Views
1 request
Desiree Motamedi
Salesforce CMO - Next Gen Platform1y
AI is rapidly changing the way PMMs work, and I'm excited to see how it's evolving our messaging efforts. Here are a few ways I'm personally using AI, and some trends I'm...
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2867 Views
1 request