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AMA:
Salesforce CMO - Next Gen Platform, Desiree Motamedi on Messaging
February 25 @ 11:00AM PST
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We will email you Desiree's answers to these questions after the event in case you can't make it.
How do you develop competitive messaging when your product doesn't bring competitive features to market?
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What if you're a weak writer and messaging and positioning is not your strong suite?
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How do you know when your messaging on any given project has been perfected?
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What messaging framework do you use and why?
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What are the differences between creating key messaging for new products versus new features? (if at all)
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How do we differentiate messaging where using AI is the norm?
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What stakeholders do you typically involve in messaging?
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Do you have a formula or method you use for developing product messaging?
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What are some steps you've taken to improve your writing skills?
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How would you lead your team to discard words like 'leverage, empower' etc - our marketing crutches and write plainly?
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What ways, outside of in product A/B tests, do you test messaging?
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When do you decide messaging is ready to ship?
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How are PMMs leveraging AI in their messaging efforts?
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How can smaller companies discover what messaging/narrative really resonates?
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