Sharebird
Desiree Motamedi

AMA: Salesforce CMO - Next Gen Platform, Desiree Motamedi on Messaging


February 25, 2025 @ 11:00AM PT

View AMA Answers

Desiree Motamedi

CMO - Next Gen Platform · Salesforce

Hi all, I'm Desiree Motamedi, CMO - Next Gen Platform @ Salesforce:

👋 Based in:
San Francisco, California
🧠 Top of mind:
Building Agents
💬 Ask me about:
Anything related to developers!
🍦 Fun fact:
I was on Let's Make a Deal and won $5K with my PMM team at Facebook/Meta!
  1. What stakeholders do you typically involve in messaging?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    Crafting effective messaging requires input and alignment from various stakeholders. Here's who I typically involve: Customers: Ultimately, our customers are the most important stakeholders. Their feedback is invaluable in ensuring our messaging resonates and addresses their needs. I actively seek opportunities to engage with customers through events, focus groups, surveys, and direct conversations. I also attend a lot of events or even our sales meetings to test messaging out. Sales Teams: Our ...Read More

    2,384 Views
    1 request
  2. How do you develop competitive messaging when your product doesn't bring competitive features to market?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    I have been in this scenario before and I try to focus on the strengths around the product - even when it doesn't have all the bells and whistles that others might have.....1. Reframe the Value Proposition: Focus on your strengths: What does your product do well? Perhaps it's easier to use, more affordable, has better customer support, or integrates more seamlessly with existing systems. Identify those strengths and make them the centerpiece of your messaging. Highlight the "why" behind your pro ...Read More

    4,099 Views
    3 requests
  3. How are PMMs leveraging AI in their messaging efforts?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    AI is rapidly changing the way PMMs work, and I'm excited to see how it's evolving our messaging efforts. Here are a few ways I'm personally using AI, and some trends I'm seeing across the field: AI as a Thought Partner: We use AI tools like Gemini and Writer.ai as collaborative thought partners. They help me brainstorm ideas, explore different angles, and refine my messaging. It's like having an extra brain in the room or a partner when you want to brainstorm. Prompt Engineering is Key: The rea ...Read More

    2,882 Views
    1 request
  4. What if you're a weak writer and messaging and positioning is not your strong suite?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    Even experienced product marketers can sometimes struggle to find the perfect words to capture their product's unique value. I've found that AI tools like Gemini or ChatGPT can be incredibly helpful in those situations. Here's how I use them to strengthen my messaging and positioning: Competitive Analysis: I'll provide the AI with asking questions about my competitors and their offerings, and then ask it to analyze how they position themselves. This helps me understand the overall market landsca ...Read More

    2,531 Views
    1 request
  5. What messaging framework do you use and why?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    While I don't adhere to a rigid, named framework, my guiding principle for messaging is simplicity and memorability. Especially when dealing with complex or technical concepts, it's crucial to distill the essence of your message into a format that's easy to grasp and remember. One technique I find particularly effective is using acronyms. A well-crafted acronym can act as a mental hook, making it easier for people to recall key information. Here's a recent example: We wanted to communicate the c ...Read More

    2,487 Views
    1 request
  6. How do we differentiate messaging where using AI is the norm?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    To truly differentiate our messaging so it doesn't sound like generic AI, I focus on two key principles: 1. Competitive Differentiation: Deep Dive into the Landscape: I start by thoroughly analyzing the competitive landscape. What are our competitors saying? What are their strengths and weaknesses? Where are the gaps in their messaging? Identify Unique Value: This analysis helps me pinpoint what truly makes our product unique. It could be a specific AI capability, a unique data set, a focus on a ...Read More

    2,356 Views
    1 request
  7. What are the differences between creating key messaging for new products versus new features? (if at all)

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    While there are similarities, there are definitely key differences between crafting messaging for new products versus new features. Here's how I approach each: New Products: Establish a Foundational Narrative: With a new product, you're often starting from scratch. You need to establish a foundational narrative that explains what the product is, why it exists, and what problems it solves. This involves defining the target audience, the value proposition, and the key differentiators. I always sta ...Read More

    2,338 Views
    1 request
  8. How do you know when your messaging on any given project has been perfected?

    Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    Knowing when your messaging is truly 'perfected' is an ongoing process, but for me, it boils down to one key thing: customer validation. Here's how I approach it: Direct Customer Interaction: I'm a big believer in getting out there and talking to customers directly. Whether it's at industry events, through customer advisory boards, or in dedicated workshops like our Salesforce Innovation Center (SIC) sessions, these interactions are invaluable. The Pitch Deck as a Testing Ground: We use our pitc ...Read More

    2,361 Views
    1 request