AMA: Salesforce Director Product Marketing (Heroku), Srini Nirmalgandhi on Developer Product Marketing

Pricing is hard, especially when the product price has to extract the maximum customer willingness to pay and still leaves some customer value. There is plenty of resourc...

To keep it simple, it’s important to have metric-based goals and channels to reach your target audience i.e. developers. The goals of these campaigns could be awareness, ...

Key elements to building a developer marketing program are – relevant jargon-free content, a good understanding of target persona, segment developers based on business co...

If you are targeting developer mindshare and attention, be ready to discuss your product in a detail-oriented, transparency-driven way and explain the business value for ...

This is a classical problem for many developer-first companies. Without mentioning names, many have successfully figured out the working model with both strong developer ...