Srini Nirmalgandhi
Director, Product Marketing, Salesforce
Content
Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 20
Pricing is hard, especially when the product price has to extract the maximum customer willingness to pay and still leaves some customer value. There is plenty of resources on the web you can find and I don’t want to recommend anything here. From my experience, here are a few things that will be ......Read More
1018 Views
Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 21
If you are targeting developer mindshare and attention, be ready to discuss your product in a detail-oriented, transparency-driven way and explain the business value for their situation. So naturally, for being successful in developer product marketing one has to put the product first when talkin......Read More
939 Views
Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 20
This is a classical problem for many developer-first companies. Without mentioning names, many have successfully figured out the working model with both strong developer engagement alongside a thriving enterprise revenue stream. Learning from these companies, they always focus on the developer su......Read More
872 Views
Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 20
To keep it simple, it’s important to have metric-based goals and channels to reach your target audience i.e. developers. The goals of these campaigns could be awareness, trial signups, sales lead, adoption, contribute to your open source project, or a combination of the above, etc. Content has so......Read More
866 Views
Srini Nirmalgandhi
Salesforce Director, Product Marketing • April 20
Key elements to building a developer marketing program are – relevant jargon-free content, a good understanding of target persona, segment developers based on business context, hands-on trial with access to expert support, medium for interaction i.e. communities, the ability for the audience to c......Read More
602 Views
Credentials & Highlights
Director, Product Marketing at Salesforce
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Competitive Positioning, Developer Product Marketing, Technical Product Marketing, Pr......more