Rekha Srivatsan

AMA: Salesforce VP of Product Marketing, Rekha Srivatsan on PMM Interviews

April 19 @ 9:00am PST

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Top Questions
What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future product marketing managers to avoid?
Rekha Srivatsan
VP of Product Marketing at Salesforce
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ...more
As a hiring manager, what do the best product marketing candidates have in common?
Rekha Srivatsan
VP of Product Marketing at Salesforce
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  * Can-do and flexible attitude - Ready ...more
Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?
Rekha Srivatsan
VP of Product Marketing at Salesforce
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90...more
What are the most common mistakes you see candidates make during an interview for a product marketing position?
Rekha Srivatsan
VP of Product Marketing at Salesforce
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off...more
What are the key questions you like to ask and why? How would the proper answers to your questions look like?
Rekha Srivatsan
VP of Product Marketing at Salesforce
For more senior roles, I'd ask more about their decision-making skills around the team and PMM. For example: * Tell me about a time when your product launch budget was cut by half. What did you prioritize and why? * You have 2 great team members both looking to grow their careers and you ca...more
I am hiring junior product marketers. Hiring someone with experience is easier often as they have something relevant to talk about. I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?
Recruitment
Rekha Srivatsan
VP of Product Marketing at Salesforce
This is a fun challenge! Because most junior candidates are extremely eager to learn and super coachable. I'd ask: * Does the candidate have excitement around the product? Or do they believe in the vision? Ask them how they connect to the product or company? For example: when I hired juni...more
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