Profile
Rekha Srivatsan

Rekha Srivatsan

Vice President Product Marketing, Salesforce

Content

Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 27
Welcome to the PMM world! ;) My approach to this would be:  * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio.  * In addition, include a var......Read More
13069 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingApril 19
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90......Read More
5347 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 26
Sorry, that didn't work out! Here's how I would approach this assignment:  * Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different.  * Play closer attention to their customer st......Read More
4364 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingApril 19
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  * Can-do and flexible attitude - Ready ......Read More
3949 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingApril 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off......Read More
2924 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingApril 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ......Read More
2339 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual......Read More
2091 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingFebruary 5
I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca......Read More
2007 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/......Read More
1971 Views
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour from your key stakeholders to your customers. Be diligent about it and this will be the biggest foundation of your role. Gather......Read More
1967 Views
Credentials & Highlights
Vice President Product Marketing at Salesforce
Top Product Marketing Mentor List
Lives In San Francisco, California
Knows About Establishing Product Marketing, Product Marketing Soft and Hard Skills, Release Marke......more