Rekha Srivatsan

Welcome to the PMM world! ;) My approach to this would be:  Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio.  In addition, include a variety of different content pieces too. This will help the hiring team know your diverse skills as well as give them ideas on what they can do -- making you a standout winner.  You can also look at the company's websit ...Read More

I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  Can-do and flexible attitude - Ready to take on any challenge. Open to solving it creatively and however long it takes to wrap it up.  Connecting the dots - Instead of being siloed as just a PMM, thinking about the adjacent functions like campa ...Read More

Sorry, that didn't work out! Here's how I would approach this assignment:  Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different.  Play closer attention to their customer stories/testimonials to understand their use cases. This gives you a glimpse of what features to highlight in your GTM strategy.  The goal is to get more leads, so take a look at their pricing and packaging to see if t ...Read More

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if your resume has these errors. Lack of customer narrative - Customer conversations are integral to a PMM role, so if it's not mentioned in during the interview that's a red flag for me. Run-on sentenc ...Read More

Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual revenue. So, my team is structured by the product portfolio, and I have one team that leads the strategic PMM initiatives like AR, PR, Launches, Website, etc. Each PMM on my team needs to be the product ...Read More

You have all the right line items! In addition, I'd recommend: Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content.  Video editor/agency: Having a 3rd party video editor helps speed up content creation considerably. Plus, they can usually handle multiple projects at the same time and you can create new sales or external-facing collateral pretty fast. Tool to track ...Read More

Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/event - we share updates on the right channels. We also do a monthly recap of all marketing activities to all the key stakeholders. The key here is being concise and metrics-centric. You lose the audience quick ...Read More

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if your resume has these errors. Lack of customer narrative - Customer conversations are integral to a PMM role, so if it's not mentioned in your resume that's a flag for me.  Run-on sentences - As a PMM, you are ...Read More

I've done it in so many different ways! Few quick pointers:  The most important thing is to ensure every team member has a good swim lane and growth path.  Take your revenue goal and slice that evenly across the team to see what makes the most sense — product line, segment, or objective.  If you have a big product organization, try aligning your team with leaders. This will help you ensure PM-PMM alignment for a stronger product strategy.  If you have several SKUs/product lines, it might be wort ...Read More