
Rekha Srivatsan
Vice President Product Marketing, Salesforce
Content

Rekha Srivatsan
Salesforce Vice President Product Marketing • July 27
Welcome to the PMM world! ;) My approach to this would be: * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio. * In addition, include a var......Read More
9882 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • July 26
Sorry, that didn't work out! Here's how I would approach this assignment: * Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different. * Play closer attention to their customer st......Read More
2970 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • April 19
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90......Read More
2890 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • April 19
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common: * Can-do and flexible attitude - Ready ......Read More
2446 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • February 5
I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca......Read More
1811 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • April 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ......Read More
1725 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • April 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off......Read More
1636 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • July 26
My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & community marketing initiatives. On my team: * One PMM per key Salesforce solution for SMBs * One PMM leading our high-growth SMB I......Read More
1285 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • July 26
You have all the right line items! In addition, I'd recommend: * Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content. * Video editor/agency: Having a 3rd part......Read More
1260 Views

Rekha Srivatsan
Salesforce Vice President Product Marketing • August 11
* Don't box yourself, ever! * Don't always stick to how things are always done. * And ask questions more. * And observe and take notes. * And don't pretend to know it all! Here's the thing: When you are early in your career, you are often embarrassed to ask questions or ask "why?" But ......Read More
1056 Views
Credentials & Highlights
Vice President Product Marketing at Salesforce
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Establishing Product Marketing, Product Marketing Interviews, Messaging, Competitive ......more
Work At Salesforce
Technical Product Marketing Manager/Senior Manager
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