Rekha Srivatsan

Senior Director, SMB Product Marketing, Salesforce

Rekha Srivatsan

Senior Director, SMB Product Marketing, Salesforce

Added July 27, 2021 • Published in AMA's

AMA: Salesforce Senior Director, SMB Product Marketing, Rekha Srivatsan on SMB Product Marketing

Senior Director, SMB Product Marketing

Salesforce

I'm putting in my Product Marketing and Sales Enablement budget for next year. What line items should I consider?

Rekha Srivatsan

Senior Director, SMB Product Marketing at Salesforce

You have all the right line items! In addition, I'd recommend: * Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content. * Video editor/agency: Having a 3rd part...more

How do you structure your Product Marketing team? How big is it, what does everyone do? How do you measure success of each function/person?

Rekha Srivatsan

Senior Director, SMB Product Marketing at Salesforce

My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & community marketing initiatives. On my team: * One PMM per key Salesforce solution for SMBs * One PMM leading our high-growth SMB I...more

Added June 17, 2021 • Published in PMM Interviews's

Video: PMM Interviews with Rekha Srivatsan, Senior Director, SMB Product Marketing at Salesforce

Storytelling is one of the key skills required for Product Marketing. That’s why Rekha likes to start off her interviews with a question about the candidate’s favorite childhood story. Through their answer, she gains an understanding of how they might convey a product narrative and hook any listener. In this episode of PMM Interviews, we’ll get behind the “why” of her favorite interview questions and what she’s looking for in your responses.

Added February 5, 2020

Sharebird Answers: Rekha Srivatsan, Senior Director, SMB Product Marketing, Salesforce

Senior Director, SMB Product Marketing

Salesforce

What messaging and persona framework do you use? And how much of competitive positioning do you cover in Messaging?

Rekha Srivatsan

Senior Director, SMB Product Marketing at Salesforce

I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca...more