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Rekha Srivatsan

Vice President Product Marketing, Salesforce

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What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 27

Welcome to the PMM world! ;) My approach to this would be: * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio. * In addition, include a var......Read More

9882 Views

How would you approach this product marketing interview assignment?

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 26

Sorry, that didn't work out! Here's how I would approach this assignment: * Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different. * Play closer attention to their customer st......Read More

2970 Views

Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 19

I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90......Read More

2890 Views

As a hiring manager, what do the best product marketing candidates have in common?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 19

I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common: * Can-do and flexible attitude - Ready ......Read More

2446 Views

What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?

Rekha Srivatsan

Salesforce Vice President Product Marketing • February 5

I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca......Read More

1811 Views

What are some of the most common red flags that product marketing candidates make?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 19

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ......Read More

1725 Views

What are the most common mistakes you see candidates make during an interview for a product marketing position?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 19

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off......Read More

1636 Views

How do you structure your Product Marketing team?

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 26

My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & community marketing initiatives. On my team: * One PMM per key Salesforce solution for SMBs * One PMM leading our high-growth SMB I......Read More

1285 Views

What should I include in my product marketing budget?

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 26

You have all the right line items! In addition, I'd recommend: * Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content. * Video editor/agency: Having a 3rd part......Read More

1260 Views

What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since

Rekha Srivatsan

Salesforce Vice President Product Marketing • August 11

* Don't box yourself, ever! * Don't always stick to how things are always done. * And ask questions more. * And observe and take notes. * And don't pretend to know it all! Here's the thing: When you are early in your career, you are often embarrassed to ask questions or ask "why?" But ......Read More

1056 Views

Credentials & Highlights

Vice President Product Marketing at Salesforce

Work At Salesforce

Technical Product Marketing Manager/Senior Manager

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