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Rekha Srivatsan

Senior Director, SMB Product Marketing, Salesforce
Rekha Srivatsan
Senior Director, SMB Product Marketing, Salesforce
Added July 27, 2021Published in AMA's

AMA: Salesforce Senior Director, SMB Product Marketing, Rekha Srivatsan on SMB Product Marketing

Salesforce Senior Director, SMB Product Marketing, Rekha Srivatsan

on SMB Product Marketing

Senior Director, SMB Product Marketing
Salesforce
Senior Director, SMB Product Marketing at Salesforce
You have all the right line items! In addition, I'd recommend: * Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content.  * Video editor/agency: Having a 3rd part...more
Senior Director, SMB Product Marketing at Salesforce
My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & community marketing initiatives. On my team:  * One PMM per key Salesforce solution for SMBs  * One PMM leading our high-growth SMB I...more
Added June 17, 2021Published in PMM Interviews's

Video: PMM Interviews with Rekha Srivatsan, Senior Director, SMB Product Marketing at Salesforce

Storytelling is one of the key skills required for Product Marketing. That’s why Rekha likes to start off her interviews with a question about the candidate’s favorite childhood story. Through their answer, she gains an understanding of how they might convey a product narrative and hook any listener. In this episode of PMM Interviews, we’ll get behind the “why” of her favorite interview questions and what she’s looking for in your responses.
Added February 5, 2020

Sharebird Answers: Rekha Srivatsan, Senior Director, SMB Product Marketing, Salesforce

Sharebird Answers:

Senior Director, SMB Product Marketing
Salesforce
Senior Director, SMB Product Marketing at Salesforce
I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca...more