Rekha Srivatsan
VP of Product Marketing, Salesforce
AMA's
Content
I'm a huge fan of shorter, concise resumes. If you can articulate your journey
and experience on one page, it will help me to process your resume well. Some
red flags I've observed:
* Typos/grammatical errors on resumes - Attention to detail is a core skill for
a PMM, so it is a big turn-off...more
For more senior roles, I'd ask more about their decision-making skills around
the team and PMM. For example:
* Tell me about a time when your product launch budget was cut by half. What
did you prioritize and why?
* You have 2 great team members both looking to grow their careers and you ca...more
This is a fun challenge! Because most junior candidates are extremely eager to
learn and super coachable. I'd ask:
* Does the candidate have excitement around the product? Or do they believe in
the vision? Ask them how they connect to the product or company? For example:
when I hired juni...more
I love when candidates go above and beyond! I always do when I interview for my
next role. A 30-60-90 is extremely helpful for the hiring manager to know how
you prioritize and candidly, will also help you decide if the role is the right
one for you. I'd almost always have a deck with my 30-60-90...more
I don't care about the candidate's background when interviewing for my team.
I've hired folks from engineering, solution engineering, sales, and customer
success teams and they've become successful PMMs. That being said, most of them
have this in common:
* Can-do and flexible attitude - Ready ...more
I'm a huge fan of shorter, concise resumes. If you can articulate your journey
and experience on one page, it will help me to process your resume well. Some
red flags I've observed:
* Typos/grammatical errors - Attention to detail is a core skill for a PMM, so
it is a big turn-off for me if ...more
Obviously, the target personas are different which informs the messaging,
positioning, pricing, and packaging strategy.
* But at a high level, in SMB, the user and the decision-maker are usually the
same person. This means the ROI of a solution or feature is extremely
important and needs ...more
Welcome to the PMM world! ;) My approach to this would be:
* Take a closer look at the particular job responsibilities. If the job
responsibilities are heavy on content creation, I'd include samples of the
content you've created in your marketing portfolio.
* In addition, include a var...more
Congratulations on figuring out what you want to do next! Project management
skills are invaluable to any function, particularly in PMM. The reason being
PMMs are often handling multiple cross-functional projects at the same time.
Here's what I would do:
* Shadow PMMs in your organization to u...more
Obviously, the target personas are different which informs the messaging,
positioning, pricing, and packaging strategy.
* But at a high level, in SMB, the user and the decision-maker are usually the
same person. This means the ROI of a solution or feature is extremely
important and needs...more
Credentials & Highlights
VP of Product Marketing at Salesforce
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Work with Rekha
San Francisco, CA
San Francisco, CA
San Francisco, CA