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Rekha Srivatsan

Rekha Srivatsan

VP of Product Marketing, Salesforce

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Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing
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Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
What are the most common mistakes you see candidates make during an interview for a product marketing position?
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off...more
20 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
What are the key questions you like to ask and why? How would the proper answers to your questions look like?
For more senior roles, I'd ask more about their decision-making skills around the team and PMM. For example: * Tell me about a time when your product launch budget was cut by half. What did you prioritize and why? * You have 2 great team members both looking to grow their careers and you ca...more
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Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
I am hiring junior product marketers. Hiring someone with experience is easier often as they have something relevant to talk about. I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?
This is a fun challenge! Because most junior candidates are extremely eager to learn and super coachable. I'd ask: * Does the candidate have excitement around the product? Or do they believe in the vision? Ask them how they connect to the product or company? For example: when I hired juni...more
13 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90...more
26 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
As a hiring manager, what do the best product marketing candidates have in common?
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  * Can-do and flexible attitude - Ready ...more
37 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
What are some of the most common red flags you've come across either on a candidate's resume or initial interview that you'd advise future product marketing managers to avoid?
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ...more
33 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
What are some important differences to consider when moving from marketing to ENT to SMB for the same product? How should it change your marketing mix and messaging?
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs ...more
6 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio. I'm not sure what would be the best to present so I stand out from the crowd. What would you present? Can you give specific examples please?
Welcome to the PMM world! ;) My approach to this would be:  * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio.  * In addition, include a var...more
61 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
I've been working as Project Manager for Marketing Operations for almost 3 years now,I want to break into Product Marketing Management,is it possible, and if so how can a pivot and what skill sets from my current career translate well within the role
Congratulations on figuring out what you want to do next! Project management skills are invaluable to any function, particularly in PMM. The reason being PMMs are often handling multiple cross-functional projects at the same time. Here's what I would do:  * Shadow PMMs in your organization to u...more
5 Saves
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing, Salesforce
What does a product marketing team do differently when targeting SMB buyers vs enterprise buyers?
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy.  * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs...more
18 Saves
Credentials & Highlights
VP of Product Marketing at Salesforce
Top Product Marketing Mentor List
2022
Product Marketing AMA Contributor
Platform and Solutions Product Marketing
Product Marketing Interviews
SMB Product Marketing
Lives In San Francisco, California
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