Rekha Srivatsan

Welcome to the PMM world! ;) My approach to this would be: Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content c...

I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioriti...

I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams an...

Sorry, that didn't work out! Here's how I would approach this assignment: Study Certain's website to understand their current product messaging and positioning. And mak...

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I'v...

Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other ...

Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. ...

You have all the right line items! In addition, I'd recommend: Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from pr...

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I'v...

I've done it in so many different ways! Few quick pointers: The most important thing is to ensure every team member has a good swim lane and growth path. Take your rev...