Welcome to the PMM world! ;) My approach to this would be: Take a closer look
at the particular job responsibilities. If the job responsibilities are heavy on
content...Read More
Content
Most Relevant
Vice President Product Marketing at Salesforce • July 27
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Vice President Product Marketing at Salesforce • April 19
I love when candidates go above and beyond! I always do when I interview for my
next role. A 30-60-90 is extremely helpful for the hiring manager to know how
you prior...Read More
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Vice President Product Marketing at Salesforce • February 5
I like the positioning doc to address your audience need, how do you stand out /
differentiated, what do you provide and white space. For example, if you have
customer...Read More
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Vice President Product Marketing at Salesforce • July 26
Sorry, that didn't work out! Here's how I would approach this assignment: Study
Certain's website to understand their current product messaging and positioning.
And m...Read More
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Vice President Product Marketing at Salesforce • April 19
I don't care about the candidate's background when interviewing for my team.
I've hired folks from engineering, solution engineering, sales, and customer
success teams...Read More
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Vice President Product Marketing at Salesforce • April 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey
and experience on one page, it will help me to process your resume well. Some
red flags ...Read More
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Vice President Product Marketing at Salesforce • April 19
I'm a huge fan of shorter, concise resumes. If you can articulate your journey
and experience on one page, it will help me to process your resume well. Some
red flags ...Read More
Most Relevant
Vice President Product Marketing at Salesforce • July 26
My team is responsible for product messaging & positioning for Salesforce's core
solutions for small businesses across our high-growth industries and customer &
commun...Read More
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Vice President Product Marketing at Salesforce • July 26
You have all the right line items! In addition, I'd recommend: Focus groups for
messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback
from pros...Read More
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Vice President Product Marketing at Salesforce • April 19
For more senior roles, I'd ask more about their decision-making skills around
the team and PMM. For example: Tell me about a time when your product launch
budget was c...Read More
Credentials & Highlights
Vice President Product Marketing at Salesforce
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Establishing Product Marketing, Product Marketing Interviews,
Messaging, Competitive ...more