Rekha Srivatsan

Rekha Srivatsan

VP of Product Marketing, Salesforce

AMA's

Content

Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
For more senior roles, I'd ask more about their decision-making skills around the team and PMM. For example: * Tell me about a time when your product launch budget was cut by half. What did you prioritize and why? * You have 2 great team members both looking to grow their careers and you ca...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
This is a fun challenge! Because most junior candidates are extremely eager to learn and super coachable. I'd ask: * Does the candidate have excitement around the product? Or do they believe in the vision? Ask them how they connect to the product or company? For example: when I hired juni...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common:  * Can-do and flexible attitude - Ready ...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs ...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
Welcome to the PMM world! ;) My approach to this would be:  * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio.  * In addition, include a var...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
Congratulations on figuring out what you want to do next! Project management skills are invaluable to any function, particularly in PMM. The reason being PMMs are often handling multiple cross-functional projects at the same time. Here's what I would do:  * Shadow PMMs in your organization to u...more
Rekha Srivatsan
Rekha Srivatsan
VP of Product Marketing
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy.  * But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs...more
Credentials & Highlights
VP of Product Marketing at Salesforce
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, California
Work with Rekha
Product Marketing Manager, Employee Service, Service Cloud
California - San Francisco, New York - New York, Texas - Dallas, Washington - Seattle, Georgia - Atlanta, Indiana - Indianapolis, Illinois - Chicago
Product Marketing Manager - Sales Cloud
Illinois - Chicago, New York - New York, Texas - Dallas, Washington - Seattle, Georgia - Atlanta, Indiana - Indianapolis, California - San Francisco
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San Francisco, CA
MuleSoft Product Marketing Director
Massachusetts, MA or New York, NY or Illinois, CA or Virginia, RA