Rekha Srivatsan

Welcome to the PMM world! ;) My approach to this would be: * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio. * In addition, include a variety of different content pieces too. This will help the hiring team know your diverse skills as well as give them ideas on what they can do -- making you a standout winner. * You can also look at the company's website to understand their current content mix, voice, etc. And see if you can include things you've created to fit that approach. * Extra credit would be to always add things you've worked on or created to your LinkedIn profile. I usually add my interviews, webpages, videos, customer stories, blogs that I've created to my profile with some context. In summary, go for a mix of different channels/ideas you've done to give them a taste of what they can expect from you. Good luck!

I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90, SWOT of the product, the target persona analysis for any role you are applying for.

I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common: * Can-do and flexible attitude - Ready to take on any challenge. Open to solving it creatively and however long it takes to wrap it up. * Connecting the dots - Instead of being siloed as just a PMM, thinking about the adjacent functions like campaigns / content / GTM teams and how to involve them. * Good copywriting skills - Flair for writing is key for a PMM. * Product experts - Know the product extremely well and ready to strategize with the product team for roadmap discussions. * Creative problem-solvers - Always thinking about ways to do things differently and not afraid to try something new. 

Sorry, that didn't work out! Here's how I would approach this assignment: * Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different. * Play closer attention to their customer stories/testimonials to understand their use cases. This gives you a glimpse of what features to highlight in your GTM strategy. * The goal is to get more leads, so take a look at their pricing and packaging to see if there can be a better approach. * Understand Certain's key competitors in the enterprise segment. How do they market, what do they advertise, their customer testimonials. * Try a peer-to-peer software comparison site like G2 crowd to understand real customer POV for Certain and their competitors. Bonus: If an interview does not work out, I'd recommend you reaching out to ask for feedback from the hiring manager. Most hiring managers will share feedback to help you grow. Good luck with your next interviews!

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if your resume has these errors. * Lack of customer narrative - Customer conversations are integral to a PMM role, so if it's not mentioned in during the interview that's a red flag for me. * Run-on sentences - As a PMM, you are expected to have clear, concise communication -- verbal and written. * Too much fluff - When stating your experience, be real and practical. Don't exaggerate it too much or make it super jargon-y that its difficult to follow.

Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual revenue. So, my team is structured by the product portfolio, and I have one team that leads the strategic PMM initiatives like AR, PR, Launches, Website, etc. Each PMM on my team needs to be the product expert — so working closely with the product team on defining the roadmap to working on the right content to enable the field. So they are more of a generalist PMM who goes deep on a product.

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if your resume has these errors. * Lack of customer narrative - Customer conversations are integral to a PMM role, so if it's not mentioned in your resume that's a flag for me. * Run-on sentences - As a PMM, you are expected to have clear, concise communication -- verbal and written. * Too much fluff - When stating your experience, be real and practical. Don't exaggerate it too much or make it super jargon-y that its difficult to follow.

You have all the right line items! In addition, I'd recommend: * Focus groups for messaging/positioning/pricing & packaging: I'm a huge fan of getting feedback from prospects and customers on any new changes. This helps to have impactful content. * Video editor/agency: Having a 3rd party video editor helps speed up content creation considerably. Plus, they can usually handle multiple projects at the same time and you can create new sales or external-facing collateral pretty fast. * Tool to track sales content adoption: Highly recommend a tool to track content adoption by your sales team. Helps you understand what kind of content sticks with your sales team to double down. 

Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/event - we share updates on the right channels. * We also do a monthly recap of all marketing activities to all the key stakeholders. The key here is being concise and metrics-centric. You lose the audience quickly, so focus mainly on the big-impact activities. * We also do a quarterly business review with key stakeholders. This is a great opportunity to look back and see what we've done and can do better next quarter. Your first step is to identify the key stakeholders for your business — marketing, product, sales, UX, etc. Once you have that, establish a rhythm that works for you — weekly, monthly, quarterly — but be extremely consistent about it.

I've done it in so many different ways! Few quick pointers: * The most important thing is to ensure every team member has a good swim lane and growth path. * Take your revenue goal and slice that evenly across the team to see what makes the most sense — product line, segment, or objective. * If you have a big product organization, try aligning your team with leaders. This will help you ensure PM-PMM alignment for a stronger product strategy. * If you have several SKUs/product lines, it might be worthwhile to have a person or a team dedicated to overall messaging and narrative to ensure consistency. * Depending on how PMMs are defined in your organization, you can create teams for every aspect of the customer journey.