AMA: Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Messaging

It is often said that imitation is the sincerest form of flattery. That doesn't mean it's not frustrating to see a competitor using almost identical words to the messagin...

Okay - thanks for the honest question. This is something we all deal with so having a plan is important. It starts with a communication plan for executive stakeholders. W...

I develop messaging using a Jobs To Be Done (JTBD) framework. These can be considered use cases but the process is simplified by the jobs mapping to the persona who will ...

Messaging success can be hard to measure directly but some helpful proxies I recommend are:Website performance metrics - including bounce rate, time on page, video views,...

I document messaging in three unique documents that can be shared with various internal stakeholders and audiences.Visual messaging hierarchy - a 1-2 slide format. This i...