Chandra Patel

I break down priority tasks on a quarterly, weekly and daily basis. Quarterly goals set the foundation for top projects and initiativesWeekly priorities map to those goal...

I document messaging in three unique documents that can be shared with various internal stakeholders and audiences.Visual messaging hierarchy - a 1-2 slide format. This i...

Great question, and yes, prioritization is a challenge no matter where you work! I'm assuming that this question is about prioritizing PMM efforts across different produc...

Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a v...

You can begin with quick wins to influence the different teams you work with by having a clear set of annual goals, and then breaking down that plan by quarterly actions ...

I develop messaging using a Jobs To Be Done (JTBD) framework. These can be considered use cases but the process is simplified by the jobs mapping to the persona who will ...

I'm a big fan of thinking about stakeholders side by side with programs and projects. Managing expectations is dependent on strong alignment. I use multiple tools and tec...

I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these...

Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)Alternate with sales and customer success so you are meeting w...

Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhel...