👋 Chandra Patel
Hi all, I'm Chandra Patel, Senior Director of Product Marketing @ Salesforce
• 👋 Based in: San Francisco
• 🧠 Top of mind: AI + PMM Workflows
• 💬 Ask me about: Messaging and Positioning, Storytelling, GTM programs
• 🍦 Fun fact: I consider myself a traveler and not a tourist. I've been to 45 countries so ask me about my latest adventure!
• 👋 Based in: San Francisco
• 🧠 Top of mind: AI + PMM Workflows
• 💬 Ask me about: Messaging and Positioning, Storytelling, GTM programs
• 🍦 Fun fact: I consider myself a traveler and not a tourist. I've been to 45 countries so ask me about my latest adventure!
Content
Salesforce Senior Director of Product Marketing • 1y
I break down priority tasks on a quarterly, weekly and daily basis. Quarterly goals set the foundation for top projects and initiativesWeekly priorities map to those goal...
17064 Views
Salesforce Senior Director of Product Marketing • 1y
I document messaging in three unique documents that can be shared with various internal stakeholders and audiences.Visual messaging hierarchy - a 1-2 slide format. This i...
5417 Views
Salesforce Senior Director of Product Marketing • 1y
Great question, and yes, prioritization is a challenge no matter where you work! I'm assuming that this question is about prioritizing PMM efforts across different produc...
4950 Views
Salesforce Senior Director of Product Marketing • 1y
Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a v...
4708 Views
Salesforce Senior Director of Product Marketing • 1y
You can begin with quick wins to influence the different teams you work with by having a clear set of annual goals, and then breaking down that plan by quarterly actions ...
4575 Views
Salesforce Senior Director of Product Marketing • 1y
I develop messaging using a Jobs To Be Done (JTBD) framework. These can be considered use cases but the process is simplified by the jobs mapping to the persona who will ...
4142 Views
Salesforce Senior Director of Product Marketing • 1y
I'm a big fan of thinking about stakeholders side by side with programs and projects. Managing expectations is dependent on strong alignment. I use multiple tools and tec...
4077 Views
Salesforce Senior Director of Product Marketing • 1y
I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these...
3529 Views
Salesforce Senior Director of Product Marketing • 1y
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)Alternate with sales and customer success so you are meeting w...
3450 Views
Salesforce Senior Director of Product Marketing • 1y
Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhel...
3233 Views
Credentials & Highlights
Senior Director of Product Marketing at Salesforce
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Competitive Positioning, Messaging, Product Launches, Product Marketing Career Path, ...more
Work At Salesforce
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Product Marketing Lead - Release Marketing & Operations
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Senior Product Marketing Manager, Website Lead — Slack
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Technical Product Marketing Director
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