AMA: Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
October 2 @ 9:00AM PT
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👋 Chandra Patel
Hi all, I'm Chandra Patel, Senior Director of Product Marketing @ Salesforce
• 👋 Based in: San Francisco
• 🧠 Top of mind: AI + PMM Workflows
• 💬 Ask me about: Messaging and Positioning, Storytelling, GTM programs
• 🍦 Fun fact: I consider myself a traveler and not a tourist. I've been to 45 countries so ask me about my latest adventure!
• 👋 Based in: San Francisco
• 🧠 Top of mind: AI + PMM Workflows
• 💬 Ask me about: Messaging and Positioning, Storytelling, GTM programs
• 🍦 Fun fact: I consider myself a traveler and not a tourist. I've been to 45 countries so ask me about my latest adventure!
Salesforce Senior Director of Product Marketing • 1y
I'm a big fan of thinking about stakeholders side by side with programs and projects. Managing expectations is dependent on strong alignment. I use multiple tools and tec...
4077 Views
2 requests
Salesforce Senior Director of Product Marketing • 1y
Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhel...
3233 Views
1 request
Salesforce Senior Director of Product Marketing • 1y
Market research doesn't have to be formal or expensive. Some hacks for quick insights:Establish your personal PMM advisory board of sellers in your company. Use them for ...
3159 Views
2 requests
Salesforce Senior Director of Product Marketing • 1y
There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels.That b...
3149 Views
2 requests
Salesforce Senior Director of Product Marketing • 1y
I break down priority tasks on a quarterly, weekly and daily basis. Quarterly goals set the foundation for top projects and initiativesWeekly priorities map to those goal...
17064 Views
1 request
Salesforce Senior Director of Product Marketing • 1y
I invest time to practice demos and presentations with net new content where I haven't yet honed my talk track and narrative. It will require more upfront time but I've f...
3112 Views
3 requests
Salesforce Senior Director of Product Marketing • 1y
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)Alternate with sales and customer success so you are meeting w...
3450 Views
2 requests
Salesforce Senior Director of Product Marketing • 1y
I "templatize" key content deliverables which effectively builds in guardrails and best practices for new content being created. This can be done across just about any ty...
3077 Views
2 requests
Salesforce Senior Director of Product Marketing • 1y
I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these...
3529 Views
2 requests