AMA: Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks

I'm a big fan of thinking about stakeholders side by side with programs and projects. Managing expectations is dependent on strong alignment. I use multiple tools and tec...

Okay - I will say that I hardly use email at all anymore. My current firm is Slack first so we rely on that almost solely at this point. But that can quickly get overwhel...

Market research doesn't have to be formal or expensive. Some hacks for quick insights:Establish your personal PMM advisory board of sellers in your company. Use them for ...

There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels.That b...

I break down priority tasks on a quarterly, weekly and daily basis. Quarterly goals set the foundation for top projects and initiativesWeekly priorities map to those goal...

I invest time to practice demos and presentations with net new content where I haven't yet honed my talk track and narrative. It will require more upfront time but I've f...

Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)Alternate with sales and customer success so you are meeting w...

I "templatize" key content deliverables which effectively builds in guardrails and best practices for new content being created. This can be done across just about any ty...

I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these...