AMA: Salesforce VP of Product Marketing, Rekha Srivatsan on SMB Product Marketing

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

I already have things like Customer Visits, a Sales Enablement / Content Management tool, SKO, pricing model consulting.

I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest: As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks. For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies. I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages