AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing
December 7 @ 9:00AM PT
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What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Salesforce SVP & CMO, Tableau • 2y
Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other ...
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How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Salesforce SVP & CMO, Tableau • 2y
Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. ...
3167 Views
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Salesforce SVP & CMO, Tableau • 2y
When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour ...
2418 Views
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Salesforce SVP & CMO, Tableau • 2y
The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. ...
2159 Views
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Salesforce SVP & CMO, Tableau • 2y
Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 da...
2419 Views
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