Sharebird
MentorsAbout Us
Sign Up / Sign In
Ask me anything
AMA Page
Rekha Srivatsan

AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing

December 7 @ 9:00AM PST
View AMA Answers
Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing
Top Questions
What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product Marketing • December 7
Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual......Read More
2100 Views
1 request
How do you communicate product marketing updates and activities to the rest of the company?
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product Marketing • December 7
Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/......Read More
1975 Views
1 request
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product Marketing • December 7
When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour from your key stakeholders to your customers. Be diligent about it and this will be the biggest foundation of your role. Gather......Read More
1969 Views
1 request
What is your 30-60-90 day plan when you go into an org with the intention of setting up Product Marketing function for the first time?
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product Marketing • December 7
Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 day plan to help you establish a Product Marketing function effectively: FIRST 30 DAYS: UNDERSTANDING AND PLANNING 1. Underst......Read More
1969 Views
1 request
What advise would you give someone who is trying to break into product marketing?
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product Marketing • December 7
The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. You have a few pros trying to break into PMM at the current company: You already know the product, target market, and the busin......Read More
1952 Views
1 request