Rekha Srivatsan

AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing

December 7 @ 9:00AM PST
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Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing
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Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/...Read More
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What does your product marketing team org structure look like?
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual...Read More
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Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour from your key stakeholders to your customers. Be diligent about it and this will be the biggest foundation of your role. Gather...Read More
1983 Views
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Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
The easiest way to break into product marketing is within your current company. Don't try to break into product marketing at a new company — it will be an uphill battle. You have a few pros trying to break into PMM at the current company: You already know the product, target market, and the busin...Read More
1974 Views
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Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingDecember 7
Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 day plan to help you establish a Product Marketing function effectively: First 30 Days: Understanding and Planning 1. Unders...Read More
1994 Views
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