Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing

Rekha Srivatsan

SVP & CMO, Tableau

Salesforce

Sr Technical Product Marketing Manager (MuleSoft)

SVP, Strategy & Product Marketing (Missionforce)

Product Marketing Lead - Keynote Messaging

Technical Product Marketing Lead - Keynote Demos

Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved

Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?

Question asked from the perspective of a CRM vendor that is trying to scale up.

We're currently revisiting our content strategy here at Resultados Digitais, and some help on the subject would be very valuable. 

Our main challenges include: 
- Finding which types of of subject/content/format/channel work better, and in which stage of the journey;
and
- Understand how far should we go on segmenting and personalizing our strategy, and under which axis (demographics, persona, etc);

I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.

I'm a digital marketing specialist looking to transition to product marketing

I work at a large tech enterprise, where product development usually follows a predictable timeline and cadence. However, I'm the lead PMM on a massive venture bet, where product development is highly iterative (lots of testing, learning, and re-thinking of the product plan). I've been asked to "own" the GTM strategy & regularly share out on it, even while the product plan is not fully in place. I'm struggling to manage up & could use advice on what a leader is really looking for in terms of comms on a project like this. 

AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing

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