AMA: Salesforce Vice President Product Marketing, Rekha Srivatsan on Platform and Solutions Product Marketing

I've done it in so many different ways! Few quick pointers:  The most important thing is to ensure every team member has a good swim lane and growth path.  Take your revenue goal and slice that evenly across the team to see what makes the most sense — product line, segment, or objective.  If you have a big product organization, try aligning your team with leaders. This will help you ensure PM-PMM alignment for a stronger product strategy.  If you have several SKUs/product lines, it might be wort ...Read More

Don't box yourself, ever!  Don't always stick to how things are always done.  And ask questions more.  And observe and take notes.  And don't pretend to know it all!  Here's the thing: When you are early in your career, you are often embarrassed to ask questions or ask "why?" But asking those questions more would help you understand things wayyyyy better. Some of my best learnings have come from asking questions to understand things better. Think about it — if you can't understand a feature as a ...Read More

I am familiar with this situation as I was here not too long ago. ;) Here's what worked well for me:  As a new leader, establish your 30-60-90 days goals with your manager. Align on the big bets, so there are no big surprises.  You are also likely to re-org the team to make it more efficient. Chances are that your manager might also have a few thoughts/ideas. Pick their brain earlier to understand more, so it can influence your plans.  Ask your manager for the critical stakeholders for you to bu ...Read More

Product marketing is the core of any organization. We are the product experts, which means:  We work closely with the demand gen teams to create compelling ads in the market.  We partner with the awareness teams to hype the product / upcoming features. We align with the product teams on feature prioritization and the right short-term and long-term product strategy. We work with the field to arm the sellers with the latest product innovation and how to sell them.  We work with the AR and PR teams ...Read More