AMA: Salesloft Senior Director Product Marketing, Gray Hardell on Go-To-Market Strategy

We are using Gen AI in a variety of ways. You need to remember that when using AI, it is only as good as it is trained. Here are my key tips for using Gen AI (my preferre...

In my world, product marketing and brand need to be reciprocal. As a product marketing leader, I need to understand the tone, emotion, and values that the brand wants to ...

Product marketing for a service rather than a traditional product has similarities and many differences. It all starts with the story, the outcome, and a product-market f...

A global GTM can be tricky. Cultural nuances must be considered, but the approach and story you're telling have to be consistent. One of my biggest pieces of advice is th...

Think about the story you want to tell for the year and what that overall arc is. How can you position the progression in a way that compounds value? If they are products...

The most common gap I've seen in experienced product marketers is that they lose their curiosity and their beginner's mindset when solving a new problem. They tend to use...

Everything is anchored in storytelling and positioning; without that, your product marketing function will be lacking, so that is step one. But other fundamental function...