AMA: Segment Former Group Partner Marketing Manager, Alexandra Sasha Blumenfeld on Partner Product Marketing

Build joint customer stories and clearly showcase the value you + partner deliver. It might seem basic, but the way we've found to get buy-in and attention from the part...

Great question! At my former company Segment, there were two categories of partners: Technology (ISV) partners Solution (SI/agency) partners The go-to-market is slightly ...

I think the skills are analogous: 1) Customer storytelling Have a compelling customer story to lean on makes my job infinitely easier 😅Especially if you have a technical ...

I typically see the partner marketing team tracked on pipeline numbers and opportunities. That said, I think it depends on your partner marketing strategy and your market...

It depends on what the campaign or asset is. As a platform, we try to be as tool agnostic as possible. That said, there are certain times where adding a partner adds valu...

The way that I have done this in the past is by showing repeatable impact to our bottom line. First, I recommend setting up a process to ensure you are diligent in report...